Paula Araújo

Paula Araújo Email and Phone Number

Senior UX Designer @ BDMG - Banco de Desenvolvimento de Minas Gerais
State of Minas Gerais, Brazil
Paula Araújo's Location
Belo Horizonte, Minas Gerais, Brazil, Brazil
About Paula Araújo

Hi! My name is Paula, I'm a Product Designer passionate about creating intuitive and user-friendly interfaces. My specialty is finding innovative solutions for complex challenges.With strong problem-solving skills, my career includes some successes such as increasing user adoption of a client's system by 200% and reducing total journey time by 90% (from 5 minutes to 30 seconds). I also led a team of UX designers in creating new features for the environmental monitoring platform of a large multinational.In my free time, it's common to find me dancing through the halls (I've been a dancer since childhood) or exploring new ways to improve my skills. I also believe strongly in the power of education and equal opportunities, and love sharing my knowledge with others.Looking to the future, I am excited to bring my passion, creativity, and problem-solving ability to drive the success of a new product. My goal is to continue learning and growing as a Product Designer and use my skills and experience to create meaningful and impactful solutions that improve people's lives.

Paula Araújo's Current Company Details
BDMG - Banco de Desenvolvimento de Minas Gerais

Bdmg - Banco De Desenvolvimento De Minas Gerais

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Senior UX Designer
State of Minas Gerais, Brazil
Employees:
580
Paula Araújo Work Experience Details
  • Bdmg - Banco De Desenvolvimento De Minas Gerais
    Senior Ux Designer
    Bdmg - Banco De Desenvolvimento De Minas Gerais
    State Of Minas Gerais, Brazil
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  • Montreal Oficial
    Ux Designer
    Montreal Oficial Oct 2024 - Present
    Belo Horizonte, Minas Gerais, Brasil
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  • Efí Bank
    Product Designer
    Efí Bank Jun 2024 - Aug 2024
    Brasil
    • Colaboração com PMs, POs, desenvolvedores e analistas de CX para desenvolver funcionalidades e produtos alinhados com metas estratégicas;• Condução de pesquisas qualitativas e quantitativas;• Implementação e expansão do Design System aplicado nas plataformas Web e Mobile;• Criação de protótipos navegáveis (baixa, média e alta fidelidade) no Figma e Adobe XD para validar soluções antes da implementação;• Desenvolvimento de artefatos estratégicos de Design Ops para otimizar as atividades do time de Product Design, como templates para Design Sprints e estruturas de organização de arquivos.
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  • Asaas
    Product Designer (Mobile)
    Asaas Mar 2023 - May 2024
    Brasil
    • Reforma e expansão do Design System utilizado nos aplicativos da empresa;• Conversão de features desenvolvidas na versão Web para implementação no App;• Orientação e mentoria de designers na criação de interfaces Mobile;• Realização de benchmark e desk research, buscando analisar soluções criativas e grandes referências no mercado;• Proposição e condução de iniciativas de Design Thinking e Design Ops para expansão da plataforma SaaS;• Criação de protótipos navegáveis de baixa, média e alta fidelidade no Figma;• Documentação e acompanhamento de métricas e evolução do produto através de plataformas como Metabase, Jira, Clarity e Confluence;• Realização de testes A/B para garantir a qualidade e adesão às novas experiências propostas.
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  • Dti Digital
    Design Lead
    Dti Digital Apr 2022 - Jan 2023
    Belo Horizonte, Minas Gerais, Brazil
    As Design Lead, I had the opportunity to lead a team of 4 designers in creating new features for the environmental monitoring platform of a large multinational, managing efforts and using agile methodologies such as scrum and kanban. I also guided junior designers and interns, providing mentorship on user experience and interface prototyping. I conducted design sprints, lean inceptions, and other workshops related to exploration, creation, and design thinking. In addition, I managed and built design systems, carried out handoffs, and followed the development and implementation of them.- Helped expand the sectors covered by the system monitoring, bringing in over 50 new stations.- Implemented new organization and documentation for the project.- Redistributed the individual activities and responsibilities of team members, increasing efficiency by 20%.
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  • Dti Digital
    Ux Designer
    Dti Digital May 2021 - Apr 2022
    Belo Horizonte, Minas Gerais, Brazil
    As UX designer, I was responsible for conducting user research, tests, and discoveries to understand their needs and find opportunities for improvement. I also documented products and design artifacts to maintain consistency and record of the projects using Notion and Azure. I also prototyped in low, medium, and high fidelity using Figma. I carried out handoff, followed the development, and validated after the implementation of features.- Increased user adoption of the client's internal management system by 200%.- Reduced the total journey time by 90% (from 5 minutes to 30 seconds).
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  • Dti Digital
    Ux Design Internship
    Dti Digital Mar 2020 - May 2021
    Belo Horizonte, Minas Gerais, Brazil
    As an UX Design intern, I had the opportunity to follow research and help with workshops, occasionally conducting tests and dynamics to understand user needs. I also learned to document products and design artifacts to maintain consistency and record of the projects using tools like Mural, Miro, and Azure. I acquired skills in low and high fidelity prototyping using Figma and Sketch, and participated in the handoff process. I also had the chance to contribute to the organization and application of design systems, ensuring brand consistency and user experience.
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  • Ksal Designer
    Co-Founder And Designer
    Ksal Designer Jan 2019 - Dec 2021
    Belo Horizonte, Minas Gerais, Brazil
    As Co-Founder and Designer of ksal designer, I had the opportunity to lead projects creating brands, visual identity, naming, and other design solutions for freelancers and businesses in various segments. In addition, I conducted market research and benchmarking to ensure the high quality and competitiveness of the projects, bringing a strong and concise presence to the companies through branding. I also participated in administrative activities to ensure the overall functioning of the company.
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Paula Araújo Education Details

Frequently Asked Questions about Paula Araújo

What company does Paula Araújo work for?

Paula Araújo works for Bdmg - Banco De Desenvolvimento De Minas Gerais

What is Paula Araújo's role at the current company?

Paula Araújo's current role is Senior UX Designer.

What schools did Paula Araújo attend?

Paula Araújo attended Universidade Do Estado De Minas Gerais.

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