Danielle Desimone Email & Phone Number

• Produces and manages implementation of quarterly and annual content strategies for all USO Marketing. Develops the team’s SEO strategy and editorial calendar, and leads cross-department multimedia content strategy campaigns.• Manages a team of 30 field writers, as well as internal staff. Writes and edits branded copy for marketing and fundraising channels. Develops brand writing standards, style, and best practices. Educates staff in all departments on how to implement these practices, and enforces these standards across the organization.• Captures professional photographs of USO events, entertainers, corporate partners, etc. for marketing and fundraising content across all digital and print platforms. Leads photo and video capture trips stateside and overseas, and assists on official brand photoshoots. Supports the management of video production projects.

Arlington, Virginia, United States

Arlington, Virginia, United States

• Writes original copy that engages, inspires and accurately represents the USO’s brand, regardless of channel or platform.• Brainstorms, creates and transforms conceptual ideas into copy for key marketing and fundraising campaign initiatives, website copy, programs, brand-building stories, voiceover scripts, flyers, brochures and other print and digital projects.• Leverages SEO to drive traffic, engagement and leads that deliver conversions and customer retention.• Contributes fresh and creative content ideas and concepts based on an understanding of the marketplace, competitors and customer/audience feedback. • Helps develop creative strategies for content marketing based on performance.• Works with respective teams to develop tests of what content performs the best and optimize copy to improve its impact on business goals.• Proofs, edits and revises copy from internal clients and external vendors with a focus on protecting the USO’s brand and eliminating factual errors.

- Responsible for maintaining contact with all classmates from the Summer Semester of 2012 of the Advanced Studies in England study abroad program in Bath, England. - Serve as a liaison between ASE and alumni, creating a professional network of past students, promoting Alumni Association events, and assisting in the recruitment of new students to the program.

“GoAbroad’s Meaningful Travel Insiders (MTIs) are THE go-to experts on all things meaningful travel. We’ve vetted and developed this team of stellar writers to provide thorough, relevant, authoritative, and expert knowledge to our community of travelers. Each author brings a wealth of international experience to the table to help future adventurers travel as thoughtfully and intentionally as possible.” – GoAbroad.com- Researches and writes unique content for GoAbroad.- Produces 2-3 articles a month on international education, work, and meaningful travel.- Works closely with the GoAbroad editing team to maintain a consistent voice within the GoAbroad brand. - Markets and promotes original content across personal social media platforms and through personal networks.

-Responsible for the production of weekly articles - both bylined and ghostwritten - on travel and studying abroad for GoAbroad.com, a resource for international education with an audience of over a million readers.-Have gained experience in content production, online publishing, editing, and social media advertising in the fields of travel and international education.

Washington D.C. Metro Area

- Oversees all communications, marketing, and public relations for the Foundation. Manages and tracks all media opportunities, coverage and contacts while forging new partnerships and relationships with media outlets for increased coverage and exposure for NIAF programs.-Successfully pitched and secured feature pieces and op-eds in publications such as The New York Times and Eater, on behalf of the Foundation.

Washington D.C. Metro Area

- Manages all of the National Italian American Foundation (NIAF)’s social media and blogging platforms, including Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Periscope, Wordpress and Google+ profile.- Produces and curates content for social media and blogging platforms with an audience of over 600,000 across the United States and in Italy.- Produces a monthly e-newsletter distributed to NIAF members, Corporate Sponsors, and Affiliate Organizations. - Works with the Embassy of Italy, Corporate Sponsors, and Affiliate Organizations of NIAF in social media collaboration and brand promotion.- Engages the Italian and Italian American communities across social media platforms, creating a community space to discuss Italian culture, history, and the current state of the Italian American diaspora throughout the U.S.- Monitors social media statistics and analytics in order to increase organic reach and engagement. - Has strengthened and increased NIAF’s social media presence, increased brand awareness and audience engagement, and works to engage younger audiences. - Strategizes with staff and leadership to create new marketing materials and further NIAF’s mission through fundraising and academic programs. Nonprofit fundraising and membership drives. - Assists the Editor in producing and editing NIAF’s Ambassador magazine, published 3 times a year. Writes feature pieces and book reviews for the Ambassador magazine. - Serves as a representative of the National Italian American Foundation at events on Capitol Hill and at the Embassy of Italy. - Supports the office in planning and executing NIAF’s annual gala fundraiser, which hosts 3,000+ guests.

Washington D.C. Metro Area

Washington D.C. Metro Area

-Produced media content including e-newsletters, blog posts, and social media posts.-Engaged alumni by organizing participation in fairs and events hosted by UQ.- Event planning and event management in activities ranging from social receptions to week-long conferences. -Served as a representative and ambassador of the University of Queensland and the UQ North America office at conferences and events, including: • Alliance 21 Conference: Next Steps for the Deepening Australia-U.S. Alliance in the Asia-Pacific • Asia Pacific Forecast 2015: Center for Strategic & International Studies (CSIS) Conference. • The Australian Embassy Education Briefing on Study Abroad and International Education. • NAFSA 2015-Supported the office's communications strategy, including: • Updated and maintained the UQ North America office website and blog. • Communicated via social networks, blogs, and content sharing communities including Twitter, Facebook, LinkedIn, Google+, Pinterest and Instagram. • Assisted in developing a quarterly e-newsletter which is distributed to partner organizations, institutions, alumni and media outlets. • Assisted with developing publications and marketing materials.-Strengthened UQ North America’s social media presence, increase brand awareness and audience engagement while maintaining UQ’s voice across all social media platforms and adhering to messaging guidelines.-Monitored and stayed apprised of trends in social media tools, platforms and applications.-Assisted with market research and writing reports.

Norfolk, Virginia Area

- Worked as a Sales Associate in a gourmet foods store, was required to become extremely knowledgable on products in order to better serve the customer. - Served as a translator in transactions between the business owners of Savor the Olive and Italian companies abroad from which the store purchased products.- Created and maintained social media platforms for the store and saw a significant increase in business in response to online advertising.

-Contracted to write bi-weekly articles on travel, study abroad, and European culture. Articles posted on the WSAEurope blog. -Gained experience in content production and online publishing.

- Advised students on study abroad program selection & application process. - Presented informational seminars, assisted in pre-departure orientations, & represented the study abroad office at UMW Admissions events for prospective students.

- Organized & led a mentorship program for international students while also serving as a mentor. - Planned & hosted events that assisted with social integration into American university life. - Promoted program via daily social media & weekly newsletters. - Conceived & authored a procedural manual.

- Was a founding member of the the Rappahannock Review Literary Journal masthead. - Reviewed and edited written work submitted to the Rappahannock Review Literary Journal. - Gained considerable knowledge of literary magazine publishing.

- Created and maintained various social media platforms for the online literary journal, while also soliciting work from published and unpublished authors. - Gained experience in audience outreach and communications, public relations, publishing, and event planning.

-Conceived, organized, and implemented syllabi for art courses for a variety of age groups. -Led and oversaw the completion of art courses for groups of children ranging from age 4 to 15. -VIRTUS trained.

-A blog covering my experiences and travels throughout my semester abroad in Bologna, Italy. -Became knowledgable on utilizing Google Analytics in tracking blog traffic and audience; readers numbered in the thousands from over thirty countries. -Specific posts were chosen by the University of Mary Washington's Center for International Education to be featured on their official blog and their monthly Postcards from Abroad email newsletter.

Bologna Area, Italy

- Assisted in teaching, organizing and leading English classes, taught to an Italian third grade elementary class.

- Was selected to lead groups of incoming university freshmen through activities to orient them in their first week at the University of Mary Washington. - Additionally selected for the position of Team Leader with the responsibility and authority over 20 Orientation Leaders.

Bachelor Of Arts (Ba), English With Creative Writing And Italian Studies

Activities and Societies: University of Mary Washington Student Senate; InterLink Mentor; Framar/International Living Community; Relay.

Education record

- Participated in the Eastern College Consortium study abroad program in association with the Università di Bologna, located in Bologna.

Education record

- Attended the Advanced Studies in England study abroad program located in Bath, England in the summer of 2012. - Studied British.

Advanced Studies Diploma