Desiree Meyer Email & Phone Number

Greater St. Louis Area

- Leverage 10+ years of knowledge & experience in digital marketing to develop multi-channel marketing strategies for clients, which includes: Search Engine Marketing (SEM), SEO, local SEO, paid social advertising, OTT/CTV advertising, targeted display & remarketing, email drip campaigns as well as traditional advertising (TV, radio, billboards, direct mail).- Manage key local & national accounts, overseeing annual advertising budgets and consulting on necessary reallocation as needed. - Provide monthly KPI analyses leveraging Google Analytics to ensure performance metrics align with goals and desired ROI for clients. - Train, develop and supervise account & project managers for the local market.- Develop new business relationships with clients to continue to grow Captiva's portfolio.- Monitor latest marketing trends to ensure recommendations remain relevant and viable.

Greater St. Louis Area

- Independently managed 15 key local accounts, while overseeing 15 additional accounts among the local market team. - Provided sales & business development support by onboarding new accounts & projects for the local market team.- Developed streamlined processes for onboarding new local accounts that coordinated with the design, development, paid search and social media internal teams.- Trained and mentored account managers within the local market team.

Greater St. Louis Area

- Managed digital marketing programs for over 20 local clients.- Oversaw CPC advertising through Google and Bing for 15 clients. - Developed and implemented SEM, SEO and social advertising strategies monthly.

- Performed extensive research on clients to determine relevant digital marketing opportunities including third party advertisers, link building and local citation development. - Built out 20 websites using a closed source content management system. - Assisted with reporting and recommendations for clients based on trends within Google Anayltics and Google Webmaster Tools. - Managed Cost Per Click (CPC) advertising through Google Adwords and Bing Adcenter. - Wrote and optimized website content to compete within organic search results. - Monitored the local search algorithm to stay up-to-date on search engine trends for local clients.

St. Louis, Missouri

- Built mutually beneficial partnerships with local non-profit and for profit organizations. - Increased social media frequency and interaction by 25%. - Developed 9 additional sales distribution points, creating 20 employment opportunities, resulting in a 3% increase of gross annual revenue. - Supervised all external and internal store advertising. Created, planned and executed bi-monthly events in the St. Louis community. - Managed and updated web content on store website. - Coordinated with radio, print and digital media sources to promote store events and build brand awareness.

Washington D.C. Metro Area

Managed a multi-channel social media campaign leveraging listserv postings, emails, Twitter, Facebook, LinkedIn and YouTube for the annual convention and 16 affinity partnerships.

Lynchburg, Virgina

Conducted 50 interviews of students, faculty and staff of Liberty University. Adhered to strict deadlines and proper writing etiquette for each publication. Researched and wrote 32 weekly news articles with a circulation of 14,000 for print and online additions.

Cape Girardeau, Missouri

Researched and wrote articles for employee newsletters with a circulation of 2,600. Planned and coordinated 5 promotional events including an employee award ceremony and retirement celebration. Designed and disseminated flyers, brochures,handouts and website copy dispersed to a community of 40,000 people.

Lynchburg, Virginia Area

Created and disbursed 75 daily email offers using Constant Contact to 1,500 people while interning with the online business Lynchburg Reviews. Assisted with promotional event at Liberty University’s Winter Market with over 10,000 attendees. Developed relationships with 35 local business owners and constructed contractual agreements for the disbursement of products and services sold.