Management of the Marketing program worldwide, from trade shows and virtual events to public and media relations, communications, and content creation.• Strategize, develop and implement worldwide marketing and communications plans, taking into account the changing marketplace, customer habits, industry perceptions and more.• Foster media and public relations plans with industry trade publications, setting up interviews with editors and writing press releases and… Show more Management of the Marketing program worldwide, from trade shows and virtual events to public and media relations, communications, and content creation.• Strategize, develop and implement worldwide marketing and communications plans, taking into account the changing marketplace, customer habits, industry perceptions and more.• Foster media and public relations plans with industry trade publications, setting up interviews with editors and writing press releases and articles.• Plan and successfully execute national and international trade shows (3-5 per year), including booth setup, design guidance, and customer event planning.• Create a webinar plan that draws 50% more attendees than previous webinars with a new interview-style format, current industry topics and shorter event time. Show less

Management and direction of the Public Relations / Marketing Communications program for a worldwide supplier to the construction industry.• Strategize content marketing for worldwide audiences annually.• Run press events and bolster media relations (two to three events per year plus 12 press releases per year).• Maintain website and update with fresh ux content (hundreds of pages).• Write, edit and strategize content for five different social media channels: Twitter… Show more Management and direction of the Public Relations / Marketing Communications program for a worldwide supplier to the construction industry.• Strategize content marketing for worldwide audiences annually.• Run press events and bolster media relations (two to three events per year plus 12 press releases per year).• Maintain website and update with fresh ux content (hundreds of pages).• Write, edit and strategize content for five different social media channels: Twitter, LinkedIn (Company Page and Group), Instagram, and YouTube (twice weekly).• Craft and deliver two internal training programs for general employee knowledge and specialized product knowledge.• Develop written collateral, from newsletters to blogs to technical papers (four newsletters, six blogs, 20 editorial articles and 10 technical papers per year).• Project-based staff management, as well as key vendors such as photographers (dozens of projects, 12 photo shoots and one video shoot per year).• Plan and create content for webinars and seminars (one seminar and three webinars per year).• Speak at various functions including conferences and seminars, and moderate webinars and other meetings.• Edit proposal materials and provide supporting documentation for the Sales Department. Show less

Visual direction and communications, from public speaking engagements to written collateral for blogs, magazines, white papers, websites and more.• Directed photo and video shoots at construction sites worldwide (two to three per year).• Created press releases, editorial content and ads in various trade magazines (20 articles and 12 press releases per year).• Produced internal and external newsletters (quarterly).

Creation of technical papers, presentations and editorial articles for trade publications.• Held extensive meetings and interviews with subject matter experts to learn specialized material and terminology.• Created written content including company brochures and newsletters (six different brochures, 12 spec sheets and quarterly newsletters).• Designed supporting graphics for trade shows, events and more.• Developed close contacts with trade media, resulting in a 100%… Show more Creation of technical papers, presentations and editorial articles for trade publications.• Held extensive meetings and interviews with subject matter experts to learn specialized material and terminology.• Created written content including company brochures and newsletters (six different brochures, 12 spec sheets and quarterly newsletters).• Designed supporting graphics for trade shows, events and more.• Developed close contacts with trade media, resulting in a 100% increase in media coverage across all publications. Show less