Desmond Eiffe Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Strategic lead on quarterly strategy for Enterprise and Customer accounts to successfully manage the customer lifecycle and journey.• Implemented innovative customer engagement strategies and automation programmes.• Campaign lead on all inbound campaigns (Email/Paid/3rd party).• Created and implemented a product launch strategy specifically for existing enterprise accounts to create new up-sell and cross-sell opportunities.• Developed customer advocacy engagement strategies to further our reach• Planned, created, and implemented digital campaigns around target industries (BPO/Healthcare/Finance).• Analyse monthly reports and provide insights using HubSpot/Google Analytics RE campaign performance.• Plan and execute both broad and ABM campaigns (LinkedIn/ Google Ads).• Identify USPs and create relevant content for all digital platforms.• Played a key role in creating designs, copy, layout, and customer journey for the website. • Lead a multi-disciplinary team to create a new digital customer onboarding experience. (ThinScale Academy).• Collaborating with stakeholders to create digital content; blogs, promotional and educational videos, text copy, and imagery for LinkedIn and digital campaigns.• Created optimised landing pages specific to campaign objectives.• Created a customer-focused executive engagement strategy to generate content for case studies, videos, websites, and social platforms.• Bespoke reports using HubSpot/Data Studio/Google Analytics.

Ireland

• Developed strategies for delivering innovative products to both new and existing clients using multiple channels, managing the content at each life cycle stage to deliver on divisional objectives.• Work with multi-disciplinary teams to introduce new products & services to create upsell and cross-sell opportunities.• Collaborating with the C-suite on customer-focused demand strategies to drive upsells.• Managed a team of digital and content marketing executives to provide demand-generation strategies, email marketing, social media management, marketing automation, content creation and CRM management. • Planned, staffed and delivered on local meetups and EMEA trade shows• Analysing/Reporting data and metrics to track progression and identify areas for improvement.

• Key Focus on the planning and launching of new innovative products that take the commodity aspect out of the products.• Creation and delivery of the Ukonekt Campaign System a new direction for the company.• Collaborate and consult with our largest clients and partners to extend relationships, increase product base and drive consistent growth through digital and traditional means.• Navigating the complexities of Brexit and existing customers in the UK while concurrently looking for growth in both existing and new markets.• Create new branding, content and video marketing opportunities for new and existing products in close collaboration with clients.• Work with various stakeholders to create and execute on a strategy with a omni-channel marketing approach.• Develop strategic marketing and sales plans, prepare and conduct pitches to existing and potential partners in the areas of large scale New Business.• Project manage websites, brochures, product launches and bespoke loyalty app builds• Management of Search Engine and traditional Marketing Campaigns• Manage Teams and delegate duties in the Marketing Automation and Email Marketing campaigns.

My time was spent Developing and producing content and help develop integrated marketing campaigns to support the company and clients marketing ands Sales ActivitiesWork was focused on the UK, Netherlands and Ireland. I managed a portfolio of products from print to online and software, working closely with clients to best suit their individual needs. • Implement complex customer acquisition and loyalty marketing campaigns for a portfolio of products• Multi-channel management including print advertising, direct mail, events and email paid social digital display advertising, • In co-ordination with internal and external stakeholders to create and deliver targeted content campaigns to generate valuable marketing qualified leads.• Work closely with Sales and Publishing to plan and execute projects for lead gen, up-lift, cross-sell and thought leadership opportunities• plan and implement go-to-market execution for new product launches• Work alongside clients to establish digital marketing strategy and run marketing campaigns• Own and manage Google Adwords/Analytics/Search Console within company.

•Digital and traditional marketing planning, implementation and execution with the sales and marketing teams•Project manage and plan strategy for campaigns•Plan and Implement Multi-channel product launches using B2B & B2C communications•Work in a multi-disciplined team with Software Developers and Graphic Designerst to create landing pages, rich media marketing campaigns and physical marketing promotions as part of cohesive strategy.•Measure campaign statistics to build insights and trends in an effort to improve the effectiveness of the campaigns•Reporting on multiple campaigns to present to Managing Director, Head of Sales and various clients.

Galway City, Co. Galway, Ireland

Give marketing services to the clients based within the Ballybane Enterprise Centre. These include conducting market research and creating marketing plans in line with their strategies.To regularly communicate with both Inter-company and Third Party customers to ensure that they are aware of all current and future business developments.Identify new product development ideas based on the needs of the clients target markets.Work alongside management to develop marketing campaigns targeting existing and potential customers and what medians to use to connect.Complete the Implementation of projects.

Republic Of South Sudan

Khaild Air is an air charter company based in Entebbe, Uganda. The company is an air charter company and is a subsidiary of Air Stream FZE based in the United Arab Emirates.My role was to represent Khalid Air in the eastern african area and any international clients from Airstream FZE.My main duties included managing the whole sales process from lead generation to key account management. With other members of management I helped create any marketing material and marketing strategies for each change. This was done simultaneously with the preparing of tailored bids and proposals for individual multinational organisations.My daily duties involve locating, meeting and negotiation with prospects, clients and suppliers in international and domestic markets.I worked closely with the directors of the company to support the continuous growth of international customers.

Master Of Science In Strategic Marketing, Marketing, Honours Degree

Subject included: Applied Marketing Research, Services Marketing, Selling & Sales Management, E-Business Marketing, New Product.

Bachelor Of Business (Honours) In Marketing, Marketing, 1.1

Activities and Societies: DkIT Soccer Team, DkIT Student Union Representative, DkIT Student Enterprise, DkIT Open Day Subjects included.

Bachelor Of Business (Honours) In Marketing, Marketing, 1.1

Activities and Societies: ESDES Football Club, IBP Club In the third year of my undergraduate degree I took part in the Erasmus Programme.