Destiny Anderson Email & Phone Number

Las Vegas Metropolitan Area

• Conducted strategy & reporting calls with 40 clients to advise them on best practices for growing their business.• Routinely updated client websites to ensure the UX/UI was optimized for maximum conversion.• Routinely optimized client PPC accounts to maximize conversions and ensure KPIs were being met.• Tracked digital metrics as well as business metrics to ensure I was offering clients data-driven solutions.• Worked on the management team, with six employees directly reporting to me.• Developed SOPs (systems and processes) for department and company-wide deployment.

Las Vegas, Nevada

• Developed various digital strategies (search and display advertising, paid and organic social media marketing, email, SMS pushes, etc.) to drive sales, maintain brand identity and accomplish customer engagement goals• Created and managed advertising budgets: A/B tested creative/copy to maximize traffic, increase sales and lower CPA• Managed online reputation: raised all first page ratings to 4+ stars, responded to positive reviews, responded to or removed negative reviews• Monitored and improved marketing campaign effectiveness using a variety of analytics tools• Analyzed industry and competitor digital marketing trends, made recommendations to improve brand strategy based on findings• Worked with a team to manage multiple marketing campaigns for various national and international events on tight deadlines• Responded to social media comments and inquiries; created social media calendars and content based on current trends and needs• Developed public relations plans and communications campaigns• Maintained website/blog for SEO purposes; optimized YouTube videos to increase views and referral traffic to our website

• Developed strategies to build an audience and increase brand awareness/market penetration• Used digital/social strategies (paid and organic) drive sales and increase web traffic• Gathered data and performed market research to identify prospective target markets• Cultivated, developed, and maintained relationships with affiliate partners & industry influencers• Assessed online consumer perceptions, competition and business trends• Monitored and improved clients’ online and social media presence• Designed graphics and developed videos for clients’ marketing needs and goals• Assist in development and refinement of graphic and visual brand standards

Las Vegas, Nevada Area

• Leveraged interviews, testimonials, and other storytelling techniques to connect with target audience• Coordinated large-scale commercial shoots and video productions• Assigned and managed workflows for staff and independent contractors• Filmed and edited video content for client brand awareness videos, live events• Produced/directing video content for YouTube and other video platforms

Las Vegas, Nevada Area

• Provided analysis and marketing expertise to develop/implement branding strategies• Developed strategic PR plans by researching client markets and competitors• Identified objectives and implemented social/digital campaigns to meet goals• Gathered data/performed market research to identify target markets• Assessed consumer perceptions, competition, business trends, and product value• Maintained/edited business webpages for clients using CMS software

Las Vegas, Nevada Area

• Researched, wrote and proofread materials for press releases, media advisories, etc.• Developed, wrote and edited SEO/SEM optimized web content• Used SEO strategies to assist in the creation of effective online advertising campaigns• Maintained/edited business webpages and social media profiles

Reno, Nevada

• Created graphic elements with Photoshop and Chyron to be used during our weekly News Hour Weekend segment• Trained with experienced staff during live broadcasts to learn directing and technical directing• Edited short-form video segments to be integrated into regularly scheduled broadcasts

University Of Nevada, Reno

-Trained students and staff to use editing and design software, as well as professional film and audio production equipment-Maintained a digital media computer lab and production studio-Produced promotional video content for the university-Filmed and produced live events on and off campus

University Of Nevada, Reno

- Performed troubleshooting procedures during classroom AV/IT emergencies- Instructed students and staff in the proper use of AV equipment and computer software- Set up and ran large scale special events on campus

University Of Nevada, Reno

-Operated the primary camera during football games and practices-Edited game footage for football and basketball coaches to review-Filmed highlight reel footage for various sports teams and NFL scouts-Traveled with our football team to film game footage and provide AV/IT assistance

Bachelor Of Arts (Ba), Broadcast Journalism And Digital Media

Spanish Language