• Middle management marketing professional with over 10 and half years experience in Sales and Marketing within Banking and Insurance sector.• Currently working with Tata AIG Life Insurance since 2004, o Designation - Sr. Manager – Brand Management (A national role, which demands work along with the Head of Marketing and the Managing Director to formulate and implement an appropriate Brand / Marketing strategy to achieve organizations goals and objective) Sector… Show more • Middle management marketing professional with over 10 and half years experience in Sales and Marketing within Banking and Insurance sector.• Currently working with Tata AIG Life Insurance since 2004, o Designation - Sr. Manager – Brand Management (A national role, which demands work along with the Head of Marketing and the Managing Director to formulate and implement an appropriate Brand / Marketing strategy to achieve organizations goals and objective) Sector specialist in BFSI industry, with an overall exposure to sales, distribution, channel management-direct marketing & marketing with an in depth experience of , product development, brand management, advertising (ATL and BTL), media planning & consumer research Show less

Brand ManagementKey ResponsibilitiesManage Tata AIG Life brand to leverage the brand consideration among the target group to meet the business goals and objectives Develop competitive product positioning using consumer research insightsDevelop appropriate media planning strategies to optimize the campaign objectivesRegularly monitor and measure the campaign to evaluate the goals & objectiveManage Budget control for the creative, media, Brand associations and BTL… Show more Brand ManagementKey ResponsibilitiesManage Tata AIG Life brand to leverage the brand consideration among the target group to meet the business goals and objectives Develop competitive product positioning using consumer research insightsDevelop appropriate media planning strategies to optimize the campaign objectivesRegularly monitor and measure the campaign to evaluate the goals & objectiveManage Budget control for the creative, media, Brand associations and BTL agencies Show less

Key ResponsibilitiesManaging investments for the SME's segmentWorking as a team with the SME - Relationship ManagersPlan and budget the Insurance Revenue for the teamAnalyze the existing portfolio and recommend an appropriate product mix

Key ResponsibilitiesKey member during inception to set up the Bancassurance ModelManaged multiple ICICI Bank branchesLiaison with ICICI Bank Branches to develop insurance business Leverage on the branch customer relationship to Cross sell and up sell insuranceTrain and development branch employees to sell insurance

Key ResponsibilitiesSelling and promoting Personal Loan to the managers and above working for the listed companies Liaison with Bank Customers to sell Personal loans Drive business through financial executivesTraining and developmentMotivating and monitoring sales force performances