Alongside a bachelor’s degree in marketing, I have also studied consumer psychology and the behaviour behind customer decision-making. My expertise in this area helps me build marketing campaigns that get results. I have also lectured at leading Russel Group universities on consumer psychology.When I’m not developing marketing strategies, I love hiking through the Scottish Highlands or wild camping across Europe. In 2019, I spent two weeks trekking and camping through Poland and Germany.If you want to talk about marketing, don't hesitate to send me a message so we can start a chat. I'll be more than happy to answer any questions you may have!As a digital marketing specialist, I have a deep understanding of how consumers interact with technology and use this knowledge to develop strategies that drive conversions and ROI. I also have experience in data science and analytics, which I use to create insights that inform my clients' marketing decisions. My skills in budget management and client relationship management help me to deliver successful projects that meet or exceed my clients' expectations.