At ITC Limited, our leadership in managing the Delhi NCR region has been instrumental in driving robust sales and a strong distribution network. Armed with an MBA in Marketing from GLA University, we have achieved significant turnovers, including Rs 18 crore in the tobacco category and Rs 35 lakhs in foods monthly, by implementing strategic marketing and dealer management practices.The team and I have developed a dynamic network comprising 5 area executives, 24 team leaders, and 75 salesmen, which has been key to fostering a culture of excellence. Our people-centric approach and my expertise in dealer management have been fundamental in resonating marketing strategies with our consumer base, thereby fueling measurable growth for the company.