- Worked with Zydus Wellness's Neutralite brand and helped them initiate primary and secondary research for their new product development into their portfolio- Developed various communication audits for global FMCG companies' marketing communications - Initiated and created new business documents for internal purpose and growth of the company

• Conducted AccuWeather’s first Brand Equity Study to measure and track brand health; Developed the 1500-participant opt-in panel brand equity study by collaborating with cross-functional teams • Recommended best opportunities for brand equity growth by analyzing data Qualtrics and Excel• Piloted search keywords trends using Google Trends and Naver Index for various developed and developing countries• Conducted internal survey for possible name change and impact on the commercial… Show more • Conducted AccuWeather’s first Brand Equity Study to measure and track brand health; Developed the 1500-participant opt-in panel brand equity study by collaborating with cross-functional teams • Recommended best opportunities for brand equity growth by analyzing data Qualtrics and Excel• Piloted search keywords trends using Google Trends and Naver Index for various developed and developing countries• Conducted internal survey for possible name change and impact on the commercial line of business• Supported planning and conducting primary research using quantitative & qualitative methods (e.g., surveys, focus groups, usability testing) to benefit internal clients in business and product development, user experience, and brand marketing• Conducted secondary research on key industry issues, consumer trends, and competitive activity in the weather category and digital media publisher space• Created PowerPoint presentations to bring data to life with illustrative charts/graphs and powerful headlines Show less

• Worked directly with Unilever to rebrand Lipton Ice Tea amongst millennials by jointly leading a team of 6 in developing a branded marketing strategy.• Created various strategies and campaigns using different social media platforms, such as Instagram and Snapchat • Coordinated with an ad agency, Moxie, to develop campaigns for the Lipton brand Facilitated in qualitative and quantitative data gathering, including focus group

•Promote the company by implementing various strategies and promotions•Help the company find top talent from Smeal College of Business who are looking for a career in sales and marketing.•Coordinate with the company regarding which strategies to implement and work closely with recruiting team of the company.