Devan Singla Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

1. Product Analytics solutions for both B2C and B2B business. Designed self-serve dashboards to increase business visibility among leadership2. Business Analytics solutions to drive actionable insights, enable up-sell and cross- sell opportunities3. Customer Analytics solutions catering to analysis of customer feedback, one view of their experience KPIs and profiling4. Stakeholder and People Management5. Enabling efficient data usage by stitching multiple sources and providing useful KPIs

Bengaluru, Karnataka, India

• Customer and Marketing Analytics solutions for world’s largest retailer. Customer Experience Driver Model, Feedback Analysis, Customer Profiling, Competitor Analysis, Loyalty Program Planning, App Dynamics and Marketing to name few• Leading team of 12+ members across projects along with end-to end project implementation

Bengaluru, Karnataka, India

• Worked for a Retail Giant focusing on enhancing customer experience through Digital Marketing which involved Digital Spend Analysis, Promo Optimization, Customer and Product Analytics• Mentored team of 8 members being single point of contact for the client

New Delhi, Delhi, India

1) Customer Analytics • Sentiment Analysis (Analysed customer complaints/feedback followed by prioritising critical concerns) • Digital Consumer Intelligence (Usage of brand listening tools like Brandwatch to understand Consumer Voice and Campaign Performance and Competitor positioning) • Voice of Customer Tableau Dashboard (One view of consumer voice and brand performance in resolving their issues)2) KPI Tracking: Performance of CX team was analyzed basis tickets resolved, response time and time taken to resolve the issue accompanied with complexity of the issue. Further sharing performance report with key stakeholders of the brand3) Team Building and Mentoring: Responsible for setting up BI Team starting from Hiring, Onboarding and training of all team members

New Delhi, Delhi, India

• Quality Benchmarking: Analyzed agent’s interaction with customer and customer feedback on app/playstore, thus setting up quality benchmarks to enrich customer experience• Improving Operations: Capacity building across categories, resource allocation and training thus ensuring higher efficiency by agents• Business Development: Lead identification and onboarding of SMEs on Tapzo

Delhi, India

Project aimed at “Improving Overall Market Presence of T.T. Limited as aBrand” covering both offline and online modes. Offline mode required in person meeting with dealers in various locations in order to spread brand awareness. Online mode involved negotiations with 3rd party vendors (e.g. Jabong.com, Snapdeal.com) to make T.T. products visible on these famous e-commerce websites.

Chandigarh, India

Responsible for assisting in manufacturing and quality improvement of components/accessories used in heavy electronics like transformers, stabilizers etc. Additionally, gained understanding of business’ portfolio and used it to generate leads (local dealers)

Master Of Business Administration - Mba, Marketing

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

Hsc, Non-Medical

Ssc, 10Th