Devan Barrett - Roybal Email & Phone Number

Denver, Colorado, United States

Aurora, Co

American Financing is a national mortgage lender. In this role, I elevate brand positioning and lead generation by compelling and magnifying marketing and advertising strategies, including strengthening corporate positioning, media buying & relations, content marketing, social media marketing, public relations, and other facets of digital marketing.Moreover, I execute competitive research, segmentation, and value-driven positioning to meet market challenges and maximize lead generation. I lead strategies and initiatives for online advertising, streaming, OTT, PPC, Display, and SEO, as well as offline media, including television, radio, media buying, and other forms of traditional advertising. In addition, I carry out and negotiate all national and local media buys while managing the marketing team, including graphic design, copywriting, advertising, website management, and public relations. I also perform lead generation, lead volume, and lead cost while actively seeking new avenues for lead/brand expansion.

Denver, Co

As a Marketing Consultant, I provided marketing and operational processes recommendations, demonstrating subject matter expertise in all marketing and advertising. I also contributed invaluable creative input to the devising and improving marketing campaigns and branding initiatives, including developing new websites, updating content, constructing texting campaigns, formulating and executing weekly email campaigns, executing media contracts, writing scripts, and creating social media accounts.Moreover, I collaborated on the general capacity for clients, including but not limited to project coordination, planning, and implementation of multiple marketing and communication strategies resulting in cohesive plan execution. I also relaunched a local restaurant/tavern by creating outdoor banners, signage, posters, and handouts and booked talent for events by effectively networking and reaching out to clients.

Westminster, Co

I led all facets of marketing and outreach for two sites in Colorado by overseeing lead generation, assessing the local inquiry mix, and suggesting remedial actionsI built relationships with the community, coordinated information with the public, and organized outreach campaigns, events, and budgeting. Additionally, I oversaw the planning and implementation of outreach strategies, maintained accurate records/reports of the organizational goals and marketing plans, and sustained new relationships with partners. Furthermore, I maintained venues, negotiated contracts, purchased premiums, acquired display sites, and created seminars, talks, display staffing, signs, and literature writing). I also created newsletters, email blasts, print advertisements, web ads, and event posts for internal and external communication.

Loveland, Co

As an Event Manager, I captained all aspects of the Microsoft/Unisys roadshows by coordinating logistics, staffing, operations, and strategy execution. I assisted the marketing team with all pre-show promotions (email blasts, newsletters, online ads, print ads, radio spots, telemarketing, press releases, and website updates).In addition, I conceptualized innovative marketing campaigns for elite guests and corporate clients to magnify brand positioning. I also booked speakers and created seminar content while effectively negotiating sponsorships; created presentations and event literature; and traveled to each show for on-site management. I also worked directly with Microsoft's PR agency to send media alerts.