Drive competitiveness (EI>100), cross-collaboration, translating HCP insights and new evidence to device new brand narrative and strategy that differentiates Relvar to be 1st choice ICS/LABA -Translating HCP/patients insights from MCTs and market research into brand focused strategy to shift HCP behavior with a new brand narrative / campaign.-Strong across TA and cross-functional collaboration while leading Omnichannel action plan for EP respiratory brands with focus to deliver appropriate customer/patient journey.-Influencing and challenging LOCs on shaping and aligning their strategy & operational plans with the one co-created by Global, to drive competitiveness.

Delivering growth, protecting market share, and driving profit for Global Urology portfolio in mature markets (Focus in EM & GCI region)•Defining Global P&L priorities by conducting in-depth P&L analysis of markets. Influencing and on-boarding key markets to align and deliver on global plan.•Close collaboration with co-creation markets to develop and deliver Global Brand Strategy and Operational plans with role-based persona and customer journeys following DDCX model.

Leading the No.1 NOAC and biggest brand for Bayer in India, managing multipletherapy areas as people manager (Cardio / Vascular / Ortho).

• Thought Leader and institutional mapping• To conceptualize, develop, implement and monitor marketing plans including monitoring of P&I budget • To develop product strategies in line with the global and regional strategies while tailoring to local market situation to ensure sustainable healthy growth • Monitor business performance and external environment through customer interaction in order to discover and evaluate market opportunities and to deliver corrective actions as required to meet business objectives• To ensure good inventory forecast planning to meet business objectives and customer needs • Preparation of business case for new indication approvals (DME)• Collaboration with cross-functional teams to drive PMS study for Eylea• Sales force training on product and marketing strategies for new recruits and existing team

•Launch & implement the innovative marketing and promotional mix to meet brand objectives•Drive collaboration with the KAM Team on the major Key Accounts•Analyze demand monitoring and drive forecasting accuracy•Developing annual brand plans •Account-wise sales monitoring and tracking •Design innovative marketing strategies for growing new indications (DME/RVO)•Liaising with Medical team for devising scientific communication and promotional aids for the sales team•KOL management – Regular interaction and gathering insights from the KOLs Closely working with the market access team to drive patient support program