Global Marketing Manager - Respiratory
CurrentDrive competitiveness (EI>100), cross-collaboration, translating HCP insights and new evidence to device new brand narrative and strategy that differentiates Relvar to be 1st choice ICS/LABA -Translating HCP/patients insights from MCTs and market research into brand focused strategy to shift HCP behavior with a new brand narrative / campaign.-Strong across TA and cross-functional collaboration while leading Omnichannel action plan for EP respiratory brands with focus to deliver appropriate customer/patient journey.-Influencing and challenging LOCs on shaping and aligning their strategy & operational plans with the one co-created by Global, to drive competitiveness.