Devanshi Parekh Email & Phone Number

Paris, FR

Paris, Île-de-France, France

• Performed a thorough analysis of competitor sell-out data using BeautéResearch and NPD tools, refining Double Serum’s marketing and pricing strategies.
• Analyzed region-wise monthly sales data of Double Serum, identifying critical insights from market research on consumer preferences, product performance, and pricing trends.
• Managed and maintained the product portfolio, forecasting future demand for regions including APAC, Europe, and China, ensuring the successful launch of new products like Double Serum Gen 9.
• Developed comprehensive marketing and scientific presentations tailored for APAC, Europe, and China, ensuring alignment with regional strategies.
• Ensured all orders were accurately placed from various regions by creating new product references for the Gen 9 launch, developing tailored order forms, and managing deadlines for order placements to ensure timely.
• Conducted in-depth market research by analyzing consumer and product trends through detailed reports from WGSN and Mintel, gaining a thorough understanding of regional preferences for textures, packaging, ingredients.

Mumbai, Maharashtra, India

• Performed duties as an intermediary between my company and our clients for all communications ranging from new proposals, contracts, negotiations, production, budgeting and social media campaigns.
• Curated and pitched creative ideas for brands such as Nivea, Britannia, Colgate-Palmolive, and KFC India
• Achieved a 95% overall sales target for Nivea India, through the successful execution of a social media contest #NiveaSoftFreshBatch2021 which garnered a reach of 20 million and 21,000 entries.
• Monitored key performance metrics for campaigns such as #NiveaSoftFreshBatch2021
• Achieved successful social media & marketing campaigns through engagement with influencers such as Bollywood Celebrities, sports personnel, and social media influencers
• Managed brand projects with Bollywood celebrities such as Taapsee Pannu, Radhika Apte, Shahid Kapoor, Rana Dagubatti etc. for various print and video campaigns.

Mumbai Area, India

• Implemented brand campaigns on social media platforms, including Instagram and Facebook, and analyzed consumer behavior through social listening tools
• Organized and executed several pop-up events, including The Stylecracker Borough, Stylecracker Night Market, and The Garage Sale
• Handled all aspects of procuring raw materials and managing relationships with manufacturers and suppliers for upcoming collection releases

Msc Management In International Business

• GEM University is part of the 1% of business schools in the world to have the AMBA, AACSB and EQUIS accreditations. • Projects:- Market.

Niveau B2, French Studies

Post Graduation Programme In Fashion Marketing & Luxury Brand Management, Management

Activities and Societies: Live Project with HempFabricLab, a brainchild of Bombay Hemp Company Research paper on 'Influence of celebrity.

Bachelor Of Management Studies, Marketing/Marketing Management, General, Cgpa- 6.14/7

Activities and Societies: Committee member of the cultural festival 'Colosseum' (2015 - 2016)

Business, Management, Marketing, And Related Support Services