▪Performed a thorough analysis of competitor sell-out data using BeautéResearch and NPD tools, refining Double Serum’s marketing and pricing strategies. ▪ Analyzed region-wise monthly sales data of Double Serum, identifying critical insights from market research on consumer preferences, product performance, and pricing trends. ▪ Managed and maintained the product portfolio, forecasting future demand for regions including APAC, Europe, and China, ensuring the successful launch of new products like Double Serum Gen 9. ▪Developed comprehensive marketing and scientific presentations tailored for APAC, Europe, and China, ensuring alignment with regional strategies. ▪Ensured all orders were accurately placed from various regions by creating new product references for the Gen 9 launch, developing tailored order forms, and managing deadlines for order placements to ensure timely distribution and availability, aligning with product discontinuations▪Conducted in-depth market research by analyzing consumer and product trends through detailed reports from WGSN and Mintel, gaining a thorough understanding of regional preferences for textures, packaging, ingredients, odor, format sizes, technology, marketing, and price points. ▪Conducted competitor benchmarking, evaluating product positioning, pricing strategies, and overall performance of direct competitors such as Estée Lauder, Shiseido, Guerlain, and Lancôme. ▪Analyzed product features, market share, product claims, retail installations, advertising campaigns, customer feedback, and technology to refine Double Serum strategies.▪Assisted in the product development of Double Serum Gen 9 by working on sample cards, coordinating with the translation and digital teams, ensuring all information complied with regulatory requirements in different markets, and reviewing prototypes for quality assurance.

• Performed duties as an intermediary between my company and our clients for all communications ranging from new proposals, contracts, negotiations, production, budgeting and social media campaigns.• Curated and pitched creative ideas for brands such as Nivea, Britannia, Colgate-Palmolive, and KFC India• Achieved a 95% overall sales target for Nivea India, through the successful execution of a social media contest #NiveaSoftFreshBatch2021 which garnered a reach of 20 million and 21,000 entries.• Monitored key performance metrics for campaigns such as #NiveaSoftFreshBatch2021 • Achieved successful social media & marketing campaigns through engagement with influencers such as Bollywood Celebrities, sports personnel, and social media influencers• Managed brand projects with Bollywood celebrities such as Taapsee Pannu, Radhika Apte, Shahid Kapoor, Rana Dagubatti etc. for various print and video campaigns.

• Implemented brand campaigns on social media platforms, including Instagram and Facebook, and analyzed consumer behavior through social listening tools• Organized and executed several pop-up events, including The Stylecracker Borough, Stylecracker Night Market, and The Garage Sale• Handled all aspects of procuring raw materials and managing relationships with manufacturers and suppliers for upcoming collection releases