User Research | Cultural Insights | Campaign Strategy | Brand Positioning | Thought Leadership

Assistant to Prof. Erin Cho for Strategic Design & Management in New Economies. Facilitates activities and discussion for 15 students, assists them with academic needs for the course; helps the professor with class presentations and lectures; grades student’s assignments and projects.

Research Assistant at the The Donghia Healthy Materials Library. DHML is a resource for Parsons students and faculty in the areas of Architecture, Interior Design, Lighting Design and Product Design and across The New School to learn about healthier material choices in construction and design.

Building brands for humans. BBMG is a brand and social innovation consultancy dedicated to driving business growth and positive impact in the world.We unite deep human insight with breakthrough strategy and fearless creative to help organizations re-invent their categories, mobilize movements on issues that matter and commercialize brand purpose to fuel business success with humanity at the center.We believe humans deserve better brands, purposeful organizations, deeper connections, more empathy, more wonder and loads of honesty. Because when you get right down to it, humans don’t really need brands – brands need humans. Projects: The Future Project, Dalio Ocean Initiative, 3BL Media.Daily Responsibilities: Design Research, Competitive Landscape Analysis, Brand Strategy Development, Assisting senior strategist in project management.

Developed a concept of Hand-crafted Interactive Furniture Design Startup addressing the dynamic functional and aesthetic needs of young Indian Urban Nomads. The idea was rooted in the motivation to contemporize the traditional Indian carpentry and craftsmanship. Designed a business model and developed a go-to-market strategy for the same using Lean Startup Principles and Design Thinking tools.

Worked under Sandeep Sangaru (M. Des, Furniture Design, NID, Ahmedabad) in collaboration with the localcraftsmen from Tripura and Kashmir.• Bamboo Products - Hands on workshop experience in designing and making small bamboo products like kitchen tongs, spatulas, spoon.• Luxury Wooden Furniture - Concept design, Detail Design and Working drawings for cabinets, drawer chest made in walnut wood and traditional wooden Jaali of Kashmir.

Worked on the following medium and large scale architectural projects at various stages:1. Residential Tower, Assetz Property Developers, Bangalore - Concept design, Schematic Design and Concept Presentation for a 30-storey residential tower incorporating 100 modern flats with double-height terraces and clubhouse. 2. Bamiyan Culture Centre, Bamiyan (Competition Project) - As part of 4-member team, proposed a concept design focusing on context and culture responsive architecture with effective use of the local skills and material; produced presentation drawings and 3d visuals.3. Indian Institute of Technology: Hostels And Guest House, Gandhinagar (Competition Project) - Design development, Presentation drawings including Illustrative Diagrams and 3D visualization of Master Plan and detailed design of checkered-patterned-courtyard module Hostels for 1500 students, Student Centre, and street inspired Guest Houses for the Stage 2 of the competition.4. National Centre Sustainable Coastal Management, Anna University, Chennai - Detailed working drawings of the building, Master Plan development and landscape details.5. Open House Exhibition - Architectural models and presentation drawings for the FES Open House exhibiting the finished and on-going projects of the firm.

Pojects:• The Temple Science, Pandharpur - Concept design for a pilgrim resort in the religious town,taking inspiration from the temple architecture in Maharashtra.• Community Hall, Akkalkot - Working drawings and 3d visualization.• Umbartha, Manor - Research on the traditional styles of Maratha and Konkan architecture,for the concept design presentation.

Projects:• Gujarat International Finance Tech-City (GIFT) - Research oriented presentation exploringconcept ideas for creating an urban infrastructure brand identity via means of street language,interactive building facades and iconic installations.• Kitchen Interiors, New Delhi - Detailed working drawings and 3d visuals for creative interiorsof a chef’s home kitchen.• Furniture design, New Delhi - Design and detailed working drawings for a model-display tableas part of the interior design for Antara Senior Living Experience.• Luxury Residence, New Delhi - Front facade design and 3d visualizations of a posh residence.