Leading influencer marketing initiatives at Cashify in addition to supervising social media marketing.

Leading end-to-end creative content development for this soon-to-be unicorn

• Promote salesmanship standards through content development • Prepare well-researched content collaterals for lead generation and thought leadership • Analyse performance indicators and web traffic and determine the effectiveness of created content • Manage various stages of the content development lifecycle • Liaise with third-party agencies & freelancers for generating quality content • Work closely with the marketing team to develop social media campaigns that help to… Show more • Promote salesmanship standards through content development • Prepare well-researched content collaterals for lead generation and thought leadership • Analyse performance indicators and web traffic and determine the effectiveness of created content • Manage various stages of the content development lifecycle • Liaise with third-party agencies & freelancers for generating quality content • Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals Show less

• Perform competitive analysis to create content on new age technologies like Big Data Analytics, Artificial Intelligence, Data Science and Talent Management. • Prepare SEO-optimized content for elevating website search rank. • Write blogs for online influencers to source leads from influencers’ following. • Omni-channel content marketing for promotional creatives such as info-graphs, google snippets, social posts and online ads.• Lead content creation for whitepapers, social… Show more • Perform competitive analysis to create content on new age technologies like Big Data Analytics, Artificial Intelligence, Data Science and Talent Management. • Prepare SEO-optimized content for elevating website search rank. • Write blogs for online influencers to source leads from influencers’ following. • Omni-channel content marketing for promotional creatives such as info-graphs, google snippets, social posts and online ads.• Lead content creation for whitepapers, social posts and landing pages. • Streamline training material for the Blockchain Engineering certification for Credforce’s business partners. • Manage editorial decision making for TMI-Wharton’s Associate Fellow Program geared towards senior HR leaders.• Hands on knowledge of Adobe InDesign. • In depth understanding of the linguistic intricacies while preparing geography specific content. As an editor my contributions were directed to streamline the curriculum for the following certifications:1. Certified Blockchain Engineer2. Associate Fellow Program in Talent Management3. Artificial Intelligence EngineerSamples articles written for LinkedIn influencers: 1. https://www.linkedin.com/pulse/2018-showpiece-year-talent-management-cassie-connor-phr-stmp/2. https://www.linkedin.com/pulse/trickled-down-necessity-future-hr-cassie-connor-phr-stmp/ Show less

A Startup aiming to take advantage of an unorganized Gaming Industry in India.KRAs:• Head company operations, policies and objectives to maximize productivity and ROI.• Anticipate complex scenarios and use creative problem solving aiming for profitable avenues. • Look for Product iterations viz-a-viz qualitative market research and quantifiable surveys. • Conceptualize marketing content for strategic messaging campaigns.• Lead effective team management while… Show more A Startup aiming to take advantage of an unorganized Gaming Industry in India.KRAs:• Head company operations, policies and objectives to maximize productivity and ROI.• Anticipate complex scenarios and use creative problem solving aiming for profitable avenues. • Look for Product iterations viz-a-viz qualitative market research and quantifiable surveys. • Conceptualize marketing content for strategic messaging campaigns.• Lead effective team management while outsourcing business functions.• Project cash flow for stipulated timelines and other pivoting alternatives.• Create budgets for product development, marketing collaterals, overheads and future growth. • Examine cost-effectiveness of operations and adjust spending where need be. • Compose pitch deck slides for oral presentations to establish and grow investor relations. Show less

American Express is one of the leading Financial Services companies in the world. Its wide array of credit cards and Over-the-Counter products, provide for a seamless transaction experience unhindered by either geographies or timelines. The company ranked #23, in the “Best Places to Work” list by Forbes, for year ending 2017. KRAs:• Meet industry benchmarks for highest levels in customer relationship management. • Harness strong business-ties across the retail consumer… Show more American Express is one of the leading Financial Services companies in the world. Its wide array of credit cards and Over-the-Counter products, provide for a seamless transaction experience unhindered by either geographies or timelines. The company ranked #23, in the “Best Places to Work” list by Forbes, for year ending 2017. KRAs:• Meet industry benchmarks for highest levels in customer relationship management. • Harness strong business-ties across the retail consumer network ensuring brand positioning. • Leverage strong computer proficiency to analyse account information & recommend custom solutions to disputes. • Probe customers on the telephone for grievances and negotiate contract extensions. • Achieve credit card referral quotas within the specified metrics for the stipulated deadlines. • Personify Amex Blue Box Values of personal accountability & a will to win. • Display superior performance management with focus & energy throughout the day. • Network with in-house departments to stay updated on the latest issues impacting business needs. • Mentor junior role entrants to handle pressure in a twenty-four-seven environment. Show less

The company proudly owns an enviable stature in the Indian B2B marketplace, facilitating Buyer-Supplier channels, to exchange value-adding services. The long list of products available through its website include everything imaginable from Electronics, Industry Supplies & Chemicals to Heavy Machinery, Furniture and Power Supplies (to name a few). • Determine in-house quality procedures and specifications for web content development. • Assess online customer behaviour to ensure… Show more The company proudly owns an enviable stature in the Indian B2B marketplace, facilitating Buyer-Supplier channels, to exchange value-adding services. The long list of products available through its website include everything imaginable from Electronics, Industry Supplies & Chemicals to Heavy Machinery, Furniture and Power Supplies (to name a few). • Determine in-house quality procedures and specifications for web content development. • Assess online customer behaviour to ensure content offerings pass quality checks. • Indicate marketing deliverables with project proposals to off-shore consultants. • Maintain a close watch on the latest search engine updates affecting organic site ranking for relevant search terms. • Supervise script writing for video ads, text ads, and other outreaching mediums for a fact-filled message delivery.• Utilize AdWords Manager & Google Analytics for campaign performance & measurement. • Scan static/dynamic parts of the website for link building, indexing, webpage optimization and likewise requirements. Show less