- Management of Gartner’s marketing email campaigns (single sends, drips, and nurtures),with holistic process ownership starting with initialization and till reporting.- Managing trigger email campaigns throughout the customer lifecycle to maximizeengagement and conversions.- Develop segmentation targeting and testing processes to go deeper into existingdatabase to achieve better audience outreach and targeting.- Building marketing analytics dashboard for leadership teams to perform and analyze keychannel metrics attributes and performance.- Monitor and track efficacy of our campaign efforts and channel attribution, analyzingdata and determining patterns and trends through (Eloqua/SQL/Power BI).- Consulting services to internal stakeholders with respect to Lead Scoring, DataModelling, Marketing Analytics and process improvement for IT teams

- Developing & managing Eloqua campaigns, forms, landing pages & emails to supportoverall marketing objectives.- Ownership of Marketing campaigns including welcome campaigns, lead acquisition,product, sales nurture, cross-sell, event registration and follow-up campaigns.- Reporting metrics & high-level dashboards and analysis for senior management for ourdifferent marketing efforts through Power BI and OBIEEE.- Maintain health and sanity of the Eloqua database and managing inflow and outflow ofthe data for Eloqua.

- Managing end to end global campaign execution for different units for The EconomistGroup including Thought leadership, Economist events, Euro Finance and Survey teams.- Implementing data strategies on our database to capitalize on our data strength andearn maximum ROI on our campaigns.- Supporting integrations for our different platforms for seem less data ow acrossbusiness needs.- Database operations ownership for health monitoring of the database via API basedDemand Tools.

Profile overview: • End-to-end execution of email campaign which includes planning, deployment and reporting of the campaign.• Managing the busy email calendar and making sure that all email and design work is executed to a high standard within tight deadlines, across each business units.• Creation and scheduling of weekly email campaigns using ClickDimensions and Microsoft Dynamics.• Perform monthly campaign analysis and reports on open rate, click rate and bounced rate to improve efficiency and campaign performance.• Experience in excelling and exceeding results for lead generation across all business units.• Conduct research on target accounts via – ZoomInfo, Hoovers, LinkedIn, Jigsaw & other sources to help identify and tap the decision makers in the target accounts.• Competitor News Scan – Prepare monthly news scan document for all the business units to keep CSO’s update about the competitors.• Managing Integreon campaign calendar on SharePoint.

Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, virtual, hybrid, and onsite solutions, and attendee engagement.Profile overview: • Specialized in Market research and database marketing to bridge the gap between event planners and their suppliers and sales lead generation.• Data Mining and Database Management by building up the world’s largest database of meeting venues and service providers.• Coordinating with US Counterparts on a regular basis for process refinement and other deliverables.• Providing business intelligence to the sales team through various primary and secondary research activities, publishing reports, analysing data.• Responsible for Advanced and focused Internet research for industry segments, verticals, associations, corporations to expand share of market space.

Project Title - Studying the market of stabilizers in Delhi*Market research of the stabilizers.*Study the reasons, behind escalation of complaints related to service to senior management