Devendra Deshpande

Devendra Deshpande Email and Phone Number

CEO at Friday Filmworks( Friday Storytellers/ Boot Room)-Ex GroupM @ Friday Filmworks
Devendra Deshpande's Location
Mumbai, Maharashtra, India, India
Devendra Deshpande's Contact Details

Devendra Deshpande work email

Devendra Deshpande personal email

About Devendra Deshpande

I am a seasoned Media Content professional and Business Development leader with over 20 years plus experience in developing long term strategic partnerships through a deep understanding of content, social, integrated marketing, consumer insights, brands and media. The partnerships my role forges, are designed to enable generating new audience leads, create new messaging and drive revenue through the development and sale of story-led content and marketing solutions and breakthrough content programs for clients. My role requires collaboration with Content sales, integrated marketing, creative and talent teams, as well as Brand teams to lead and architect content solutions that are deeply rooted in brand, content and market insights and leverage and deliver on our clients’ core marketing objectives.Adept at connecting the dots to drive new business templates, I love the business of content. Besides the love for my domain, I have a proven track record in directing high profile and complex strategic and BD initiatives while interfacing with individuals of all levels, both internally and externally, leading internal brainstorms and working entrepreneurially in a fast-paced environment that often involves juggling multiple priorities. Key clients: Hotstar-Disney/ NETFLIX/ VOOT-Viacom 18/Discovery Network Unilever, Pepsi, GSK, Diageo, Kellogg’s, Idea, and other Mindshare ClientsContent Partnerships with: Broadcasters, Digital Content Cos, Film Studios, Production CosRevenue Performance: New revenue streams created; Sustainable IP based revenues; Tripled towlines in 2020.Awards and recognition: Cannes, Emmvies, Effies, GoafestSelected accomplishments:-New models of business: New formats (Documentaries) / Strategic Partnerships and IPsSustainable IPs & properties (Yaari No1/ ICANUCAN/ Bagpiper Movies/ MTV FilmsNew initiatives to define and shape the industry: Content day, Content AOR, Content modellingStrategic partnerships management: Content and tech firms/ Production houses/ Major OTTsAwards and recognition: Cannes, Emmvies, Effies, FOMA, OTA, Goafest.....

Devendra Deshpande's Current Company Details
Friday Filmworks

Friday Filmworks

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CEO at Friday Filmworks( Friday Storytellers/ Boot Room)-Ex GroupM
Devendra Deshpande Work Experience Details
  • Friday Filmworks
    Chief Executive Officer
    Friday Filmworks Apr 2021 - Present
    Mumbai, Maharashtra, In
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  • Friday Filmworks
    Head-Business & Growth
    Friday Filmworks Jan 2019 - Present
    Mumbai, Maharashtra, In
    Creating content IPs and scalable models as a part of the Friday filmworks expansion plans(Movies/ Web series/ Documentaries -Features/series/ Music/ Sports)Special Ops (Multi Season Franchise)-Disney+HotstarSecrets of Sinauli -Discovery Plus
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  • Mindshare
    Head-Content Plus At Mindshare
    Mindshare Jun 2015 - Dec 2018
    Leading initiatives in developing long term strategic partnerships with key partners & clients to strengthen the data/ tech/ creative and influncer proposition for MS Content plus. Directed high profile and complex strategic and BD initiatives to establish and develop the partnerships….new models and frameworks towards seamless integrationKey Content Partnerships : Broadcasters/ Media Networks (Star, ZEE, SONY, Viacom , Disney, Times Group, SUN Network and other key players), Digital Content Cos (Quki,Culture machine, OML, TVF, Pocket aces Disney etc) Film Studios (YRF, EROS, DHARMA FOX, UTV -Disney and other major players) Production Cos (BBC, Endemol, Sprint telefilms, )Revenue Performance: Strategy to design and create new revenue streams ; Sustainable IP based revenues which Doubled topline last yearDeveloped content plus from a ‘good to have’ to ‘must have’ vertical through brand strategy and measurement. 100% growth of the vertical to make it a significant part of the revenuesAdvocacy through awards -Cannes, FOMA, Emmvies
  • Mindshare Fulcrum
    Principal Partner-Invention
    Mindshare Fulcrum Apr 2013 - Jun 2015
    Heading content and activations for Unilever portfolio of brands to create sustainable brand communication platforms across TGs/ Markets to create sustainable engagement and address key brand challenges.Selected accomplishments- Conceptualised and Launched the Unilever content day which has become a benchmark in idea scouting for Unilever ( Six pack band/ Everest/ Change the rhyme)Sustainable IPs (Lux dream girl/ MTV Films/ Surf excel Little big film makers/ Ponds beauty class)- Dominance across pop cultures- Strategic partnerships to lead the 100x100x100 ambition on invention across Unilever brands (Movie partnerships/ Sustainable content properties/ Rural platforms)
  • Mindshare
    Partner-Invention
    Mindshare Apr 2011 - Apr 2013
    London, England, Gb
    Integrating seamlessly activations and content to create 360 Media agnositic brand communication across rural & Urban india
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  • Group M
    Sr Director-Content At Mindshare Fulcrum
    Group M Apr 2010 - May 2011
    New York, Us
    Developing and executing content Initiatives and strategy across Unilever portfolio of brands
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  • What'S-On-India
    Vp
    What'S-On-India Feb 2006 - May 2010
    Mumbai, Maharashtra, In
    Head of the Branded Entertainment Suites vertical-Currency to measure Branded content.Part of the core leadership team at WatsonIndia
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  • Tam Media Research
    Director-Adex India
    Tam Media Research Jan 2003 - Jan 2006
    Mumbai, Maharashtra, In
    BD on AdEX India through new products and specialist services.Expanded the scope to newer markets in the SE Asian region.Tripled revenue growth in 3 years.
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Devendra Deshpande Skills

Customer Insight Campaigns Brand Management Advertising Marketing Strategy Entertainment Market Research Marketing Communications Strategic Thinking Competitive Intelligence Analytics Digital Marketing Media Planning Traditional Media Competitive Analysis Media Strategy Integrated Marketing Marketing Research Digital Strategy Digital Media Marketing Management

Devendra Deshpande Education Details

  • Nagpur University
    Nagpur University
  • Yeshwantrao Chavan College Of Engineering - Ycce
    Yeshwantrao Chavan College Of Engineering - Ycce
    Engineering

Frequently Asked Questions about Devendra Deshpande

What company does Devendra Deshpande work for?

Devendra Deshpande works for Friday Filmworks

What is Devendra Deshpande's role at the current company?

Devendra Deshpande's current role is CEO at Friday Filmworks( Friday Storytellers/ Boot Room)-Ex GroupM.

What is Devendra Deshpande's email address?

Devendra Deshpande's email address is im****@****hoo.com

What schools did Devendra Deshpande attend?

Devendra Deshpande attended Nagpur University, Yeshwantrao Chavan College Of Engineering - Ycce.

What are some of Devendra Deshpande's interests?

Devendra Deshpande has interest in Travelling, Trekking, Reading.

What skills is Devendra Deshpande known for?

Devendra Deshpande has skills like Customer Insight, Campaigns, Brand Management, Advertising, Marketing Strategy, Entertainment, Market Research, Marketing Communications, Strategic Thinking, Competitive Intelligence, Analytics, Digital Marketing.

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