At the helm of Fresh2Day, my focus is on steering the company towards fulfilling our mission with a keen eye on strategic market expansion and operational excellence. Our team is dedicated to revolutionizing the retail experience, drawing on my expertise in operations management and marketing garnered from leading Spar Oman We capitalize on innovative product and process design to achieve organizational milestones and customer satisfaction. The culture at Fresh2Day is one of continuous improvement, where I champion an environment that propels us towards our vision and values, ensuring we remain at the forefront of retail evolution.
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Chief Operating OfficerBmr Retail Ltd. Jul 2022 - Jan 2024Chennai, Tamil Nadu, India• Orchestrate in building Strategic Perspective for Go to Market Plan, leading and motivating Functional Leaders to achieve set goals, and building New Products for Domestic and International Markets.• Manage overall operations and make major decisions affecting the organization. • Create an Environment and Culture that focuses on Fulfilling the Company's Mission, Vision, and Values.• Finalization of Business Plan & Budget and Strategy Formulation as a Member of the Top Management, bringing forth market implications from a Manufacturing & Sales point of view.• Develop and implement IT platform to support Retail and E-commerce functions.• Leverage innovations in Product/Process Designs to enable organization growth, Quality Improvements, and Cost Optimization through improvements and benchmarks with the Best Practices.• Build SOPs and Quality Protocols for Retail Business.• Provide the vision, leadership, strategy, and general management skills necessary to grow the Company into a dominant player in its industry.• Ensure revenue responsibly and profitably both organically and through the successful completion of mergers and acquisitions.• Launch Franchisee Concept, devise strategic Marketing Plan for B2C and B2B markets and handle the P&L. -
Chief Operating OfficerSpar Iran Aug 2020 - Jun 2022Iran• Responsible for the smooth functioning of Business Operations by leading functions like Retail Operations, Marketing, Buying, HR, Supply Chain, and other Services for the Organization.• Spearheaded 3 business Verticals, i.e. Retail, Wholesale & Exports, and other New Business Initiatives.• Worked with the management team to satisfy consumer needs, developed and nurtured new and existing customers, partnerships, strategic alliances, and other market opportunities.• Entailed Business Planning and Forecasting, Top Line Focus, Operational Process compliance, Technology deployment to ease business processes, Cost control and bottom-line improvement, Marketing & Customer service & Human resources Development.• Be the chief steward of the Company, ensuring the Company is well positioned in the public marketplace and building relationships and credibility with outside investors to provide necessary resources to fund and grow the Company. -
Business Head- SouthRatnadeep Supermarket Jan 2019 - Jun 2020Bangalore• Steered Profit center for Ratnadeep Supermarkets for the South Region.• Led and directed Multi-functions like Operations, Buying and Merchandising, Finance, Marketing, HR, and Supply chain to achieve Business Objectives• Built relationships and credibility with outside investors to provide the necessary resources to fund and grow the Company.• Rendered innovative plans for Business Expansion in Karnataka & other states in South & West by conducting feasibility studies• Evaluated and advised on the impact of long-range planning, introduction of new programs/strategies, and regulatory action.• Rolled out SOPs and process implementation to ensure the smooth functioning of the business and effective Execution of processes across the business functions.• Prudently managed the organization's resources within budget guidelines according to current laws and regulations.• Strategized and Implemented Customer Marketing Plans to improve Sales.• Monitored Trends in the Market/competition and adapted accordingly.• Implemented and executed Marketing activities to generate Customer footfall. -
Business Head -Retail & Service DivisionKhimji Ramdas Llc Feb 2012 - Nov 2018Muscat, Masqaţ, Oman• Spearheaded Supermarket Chain and Services Division, entailing 95 supermarkets, 5 laundries and 3 Catering properties across Oman with a 3 lakh + sq. ft. of retail space.• Launched Sub Franchising model in Oman for SPAR, the first of its kind in the Middle East.• Crafted Shopper-based Retail Marketing initiatives & concepts in conjunction with suppliers to deliver better revenues.• Rendered strategic directions to the store to control costs such as labour, cost of goods sold and other expenses.• Played a Key role in turning around a Loss-making Company into a profitable one. Launched New Businesses Successfully. -
Senior Manager OperationsWalmart Feb 2011 - Jan 2012IndiaCash and Carry Operations -
Head Of OperationsHeritage Foods Limited. Oct 2007 - Feb 2011Hyderabad, Telangana, India• Head operations for 3 verticals of business including Supermarket Chain, Institutional Sales & Rural Retail. Held as the Incharge of 75 supermarkets (with approximate turnover of 250 crores p.a.)• Design & improve the effectiveness of the core processes, such as brand management, marketing communications & pricing. Ensure achievement of top line and bottom line targets as per the business plan.• Manage & deal in the market to develop business across the region, achieving business targets through various viable schemes and offers, channels & marketing tools in the market. This entails forecasting the market trends for effective & profitable business in the market. -
Operations ManagerPantaloons Nov 2006 - Oct 2007Bengaluru, Karnataka, India -
Assistant Concept ManagerLandmark Group Jul 2005 - Aug 2006Doha, Qatar -
Area Operations ManagerMusic World Entertainment Sep 2002 - Jul 2005 -
Field ManagerParle Products Pvt. Ltd Jun 2001 - Jul 2002 -
Territory Sales ManagerHindustan Lever Privatelimited Apr 1997 - Jun 2001Recipient of the Merit Award for designing a Salesmen Efficiency Tracking Module.Recognized for attaining highest numbers in the country with highest growth levels for consecutively2 years.
Devendra K. Education Details
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Business, Management, Marketing, And Related Support Services -
Business Strategy -
Nagarjuna UniversityMarketing -
Sri Sarvodhaya CollegeBusiness/Commerce, General -
St . Josephs English SchoolSecondary School -
Business Administration And Management, General -
Business Administration And Management, General
Frequently Asked Questions about Devendra K.
What is Devendra K.'s role at the current company?
Devendra K.'s current role is CEO @ Fresh2Day | Strategic Planning, Business Operations.
What schools did Devendra K. attend?
Devendra K. attended Indian Institute Of Management, Ahmedabad, Xlri Jamshedpur, Nagarjuna University, Sri Sarvodhaya College, St . Josephs English School, Cornell University, Cornell University.
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Devendra K.
Senior Test Engineer | Selenium Automation Specialist | Java | Bdd Cucumber | Agile PractitionerBengaluru -
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