• Primary owner of indirect inventory of the business helping chart strategies to fulfil monthly & quarterly targets.• Looking for key metrics. Monitoring and analyzing these trends in individual partners and book of business that can be improved upon to grow publisher revenue. • Working on implementation of header bidding solution to scale up revenue and increase value of the business.• Launching and managing CPM, CPC & CPCV, Native, CPD campaigns (Display, Mobile & Video), Programmatic deals in DFP Premium.• Handling Start to End campaign management for Direct sales, Google Deals (Programmatics, Multiple Ad networks. • Performing Trafficking and Reporting in DFP Premium, ADTECH ad servers. • Work with graphical advertising, 3rd party ad tags, Rich Media creatives, HTML creatives etc. • Work on Display-Video ad tags generation & implementation, fixed ad widget, Native ads implementation on sites all devices & AMP pages.• Suggesting to Product team for improving site performance & ad slots.• Troubleshoot resolve all internal and external issues associated with ad campaigns.• Responsible for campaign final billings and Revenue Management Reports after post campaign analysis.• Create and analyze reports to insure campaign performance and contract compliance report Analysis.

• Launching and managing CPM, CPC & CPCV, Native, CPD campaigns (Display, Mobile & Video), Programmatic deals in DFP Premium.• Handling Start to End campaign management for Direct sales, Google Deals, Multiple Ad networks like Zedo, Exponential, Affinity, Forkmedia, Facebook Audience Network etc. • Performing Trafficking and Reporting in DFP Premium, ADTECH ad servers. • Work with graphical advertising, 3rd party ad tags, Rich Media creatives, HTML creatives etc. • Work on Display-Video ad tags generation & implementation, fixed ad widget, Native ads implementation on sites all devices & AMP pages.• Troubleshoot resolve all internal and external issues associated with ad campaigns.• Responsible for campaign final billings and Revenue Management Reports after post campaign analysis.• Create and analyze reports to insure campaign performance and contract compliance report Analysis.