Devendra Patil Email & Phone Number

Mumbai, Maharashtra, India

• Pioneer in providing Lab Processing Solutions to Ophthalmic & precision optics industry
• Leading operations in the Indian sub-continent, Southeast Asia, Australia & New Zealand
• Setting up an Indian entity for India & SE Asia + Service Infrastructure for the Region
• Business development by establishing Schneider's value proposition as a dependable brand within Independent Laboratories in the Region

Mumbai

• HOYA: A Japanese Company with US $ 2 B Turnover, #2 BRAND IN THE OPHTHALMIC LENS CATEGORY MANAGING DIRECTOR CHALLENGE: To turnaround a loss making set up in India since its inception in 2007 Achievement: Stabilized in.
• On joining realized that a Key Customer with 18% of our Revenue was on the verge of Bankruptcy Discontinued Sales immediately & focused on collecting cash. When the Customer finally went bankrupt Competition lost.
• Reduced Accounts receivables from 6 months to 3 months
• Set up a new Production line & executed Pan-India Launch of this range in Oct 2015
• Revamped the Organization Structure to Optimize Cost against a stagnated Sales. Zeroed in on a ‘Focused’ approach by concentrating on large markets/cities
• Streamlined Supply Chain & reduced Cycle time of Deliveries

Hyderabad Area, India

• TECHTRAN POLYLENSES LIMITED – A 35 CR LARGEST INDIAN PUBLIC LISTED LENS MANUFACTURING COMPANYCHALLENGE: Convert a commodity Business Offering catering to low end of the Category to a Branded & well respected Indian.
• Streamlined ‘Product Costing’ processes to get an accurate picture on Contributions. In turn helping in setting Product Pricing
• Developed Branding, introduced branded products (through tie up with Zeiss – A German Lens maker) & Product Positioning
• Handled Wage negotiations & agreement with Unionized factory employees

Mumbai

• Set up the Organization in India from ground zero, develop India entry strategy; ‘Path to the Retail’, Consumer Advertising & Brand Tracking, Supply Chain management(affecting International Flows & Pricing) with P & L.
• Set up a thriving organization with sales, marketing, finance, admin, with offices and warehouses across 5 cities, and well-established network with all critical stakeholders
• Innovatively influenced Retail & Consumer interventions. Consumer 'outreach programs' to involve the end consumer. Trade engagements to help build their practice, Trainings to Retail Owners, optometrist & Counter sales.
• Devised a complete Tier II Country Strategy with India Specific offering which enabled Transitions to address additional 20 markets & 2500 retailers
• Drove the Marketing function to develop a comprehensive Market Research program spanning from U & A to Brand Track thereby making the Marketing function more objective & measurement driven

Mumbai - India

• CHALLENGE: Company decided to split Commercial operations for Tier 1 & Tier 2 Markets. It called for developing a new Strategic Business Unit to drive penetration and develop market for VIP’s strategic low-priced brand.
• Reviewed the various Value Chain activities & redesigned each to get a strategic ‘FIT’ amongst all of them to achieve a differentiated positioning for the new Business Unit
• Brought in disruptive practices likeo ‘Distributor’ driven channel approach to maximize reach in a hitherto stereotypical Consumer Durable ‘Direct to Retail’ business modelo Packaging innovation of nesting luggage.
• Well defined processes to ensure optimal ‘Distribution management & monitoring’ for a right balance of aggressive market reach with ideal debtors & sales management practices REGIONAL MANAGER – SOUTH INDIA.
• Mapped the entire zone for market share and counter share at each micro market level
• Devised retail strategy for increased retail network footprint

Mumbai

• CHALLENGE: To lead & coordinate the 3-key conflicting but critical functions of Sales delivery, Inventory management & Production planning. Also led the designing & implementation of pan India pricing & promotions.
• Guiding Regions to help achieve their budgets thru input basis National objectives adapted to Regional requirements & footprint.
• Product Price Positioning & designing Pricing Strategies in an intensely competitive, dynamic & highly volatile market environment
• Identifying product/price Gaps & initiating product development to address them

As Regional Product Manager, established branches across the State & drove sales of concept categories like Microwave Ovens, Washing Machines. Also marketed Gas Stoves which had to be driven through a wholesale/Distributor network

Executive Education, Strategic Thinking

Mms, Marketing

Marketing Management

B.Sc, Chemistry