Currently working at Tata CLiQ, an online Omni Market Place channel, as Footwear Business Head- Launched footwear business of Tata CLiQ and within three months catalogue size reached 12k- Strategy development for brand mix, as per positioning of our website, and commercials- Brands commercial finalisation according to plan- Developing strategy to achieve monthly & weekly targets for units, topline & bottomline - Providing inputs for digital marketing campaigns towards specific business and growth objectives (Brand day, new launches and Tower Days)- Evaluate customer reaction for campaigns across multiple channels for better conversion rate optimization through paid and non-paid channels. - Manage strong business relationships within the digital marketing channel owners for sale planning and execution- Developed footwear master data input files - Achieved yearly topline, level 2 bottomline, conversion and NPS targets

Reliance Retail , Division -Reliance Footprint as AGM - Footwear & Fragrances categoryDec 2006 to 14th September 2015- Managed Private Labels by line development ,identifying gaps & management of category business plans with an objective of maximizing sales & profits of the category.- Brand management of SOR ( Sale Or Return ) & outright business models- Online business planning for Private Label & Brands- Margin negotiation with brands- Maximise the number of stock turns- Plan & rationalize mark downs so as to liquidate non moving stocks without harming the brand.- Monitor sales , stock & intake for each individual style / option with in a category so as to forecast realistically in line with the stock availability , ageing of stocks & trends.- Formulating plans for product line as per the prevalent market trends ,competitor products & pricing.Delivering gross margins for category as per business plan requirement.- Ensure SKU stock of each option matches selling ratio & size balancing takes place for repeat buys.- Managing a retail client from product offering to order execution to sale analysis for ensuring maximum sale & product coverage.- Identifying & developing vendors for private labels and negotiating with them for price, quality & delivery terms.