Devidutta Sahoo Email & Phone Number

New York, NY, US

Arlington, Virginia, US

• I spearheaded the development and execution of innovative data-driven marketing strategies that significantly enhanced customer acquisition and retention across diverse product lines and five organic marketing.
• By defining and refining these organic marketing channels across all business lines, I empowered the SEO team to extract actionable insights through advanced analytics. My leadership of multi-channel organic marketing.
• Extensively leveraging SQL, I crafted sophisticated queries for detailed campaign performance analysis, data extraction, and optimization insights. I designed scalable SQL-based automation workflows to meticulously.
• To facilitate real-time campaign monitoring and insightful trend analysis, I developed tailored reports and dashboards using Tableau, integrating SQL data to produce comprehensive executive summaries. I consistently.
• Through pinpointing optimization opportunities via SQL-driven performance segmentation, I successfully achieved a remarkable 15% increase in ROI for targeted campaigns. Additionally, I co-led monthly organic marketing.
• In my role, I also oversaw the architecture of the data warehouse and collaborated closely with data engineering teams to guarantee accurate, efficient data flow for robust campaign reporting and analysis.

Arlington, Virginia, US

• Managed multi-channel marketing campaigns (organic, paid, and affiliate) by analyzing customer behavior, traffic patterns, and lead conversion trends, resulting in an 80% increase in customer engagement.
• Designed SQL queries to monitor campaign effectiveness, generate cohort analyses, and measure channel-specific ROI.
• Conducted A/B and multivariate testing on email campaigns, landing pages, and ad creatives, optimizing performance and increasing CTR by 20%.
• Developed comprehensive reports and presentations for leadership, combining SQL-driven insights and Tableau visualizations to highlight campaign performance.
• Automated marketing performance dashboards using SQL integrations with Tableau, improving data accessibility and analysis efficiency.
• Collaborated with cross-functional teams to integrate marketing automation tools, enhancing campaign management processes.

Arlington, Virginia, US

-Executed a comprehensive SEO strategy for high-end university clients, enhancing organic visibility for 18 business degree programs and portal sites.-Led verticals for business degree programs, overseeing new launches and umbrella sites. Developed marketing strategies for organic and affiliate partners. -Improved organic search results by 15% in 2020..

New York, US

-Created and executed multi-channel SEO campaigns with extensive keyword research, increasing traffic by 50-70%. Conducted site-level optimization, improved site structure, copywriting, keyword lists, and content mapping.-Tracked KPIs such as traffic, sales, page views, and bounce rate using Google Analytics, followed by reports and strategies. -Developed.

Jersey City, New Jersey, US

-Developed SEO strategies and analyses for webcasts in legal, tax, HR, medical, non-profit, and other sectors. Communicated with clients, team members, and management on project development and results. -Assisted with site-level optimization and keyword research, improving site structure, copywriting, and content mapping. Managed social media pages and.

London, GB

-Worked extensively on link building strategy for royal-canin.com.ar.-Used Google's Keyword Tool to deploy an effective local and long-tail search strategy.-Tracked KPI's on a regularly basis -Report generated on whatisdxm.com.

London, GB

-Acquisition of retail broking customers for Demat accounts-Ensure complete documentation and account opening within a deadline.-Ensure a strong rapport with other team members to have a very healthy working environment.-Achieved best sales acquisition certificate as a newcomer.

Ms In Marketing Analytics

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba), Marketing

12Th, Science