Devidutta Sahoo Email & Phone Number

New York, Ny, Us

Arlington, Virginia, Us

•I spearheaded the development and execution of innovative data-driven marketing strategies that significantly enhanced customer acquisition and retention across diverse product lines and five organic marketing channels, including organic search, referrals, and portal sites, resulting in an impressive 10% year-over-year revenue growth.• By defining and refining these organic marketing channels across all business lines, I empowered the SEO team to extract actionable insights through advanced analytics. My leadership of multi-channel organic marketing campaigns encompassed every aspect from planning and execution to tracking and performance evaluation.•Extensively leveraging SQL, I crafted sophisticated queries for detailed campaign performance analysis, data extraction, and optimization insights. I designed scalable SQL-based automation workflows to meticulously track key performance indicators (KPIs), such as customer engagement, lead conversion rates, and return on investment (ROI) across our initiatives.•To facilitate real-time campaign monitoring and insightful trend analysis, I developed tailored reports and dashboards using Tableau, integrating SQL data to produce comprehensive executive summaries. I consistently provided valuable business insights to marketing and executive teams, proactively refining campaign strategies to maximize revenue and enhance customer engagement.•Through pinpointing optimization opportunities via SQL-driven performance segmentation, I successfully achieved a remarkable 15% increase in ROI for targeted campaigns. Additionally, I co-led monthly organic marketing meetings to assess performance, share relevant SQL-driven insights, and present innovative strategies for lead generation and growth.•In my role, I also oversaw the architecture of the data warehouse and collaborated closely with data engineering teams to guarantee accurate, efficient data flow for robust campaign reporting and analysis.

Arlington, Virginia, Us

•Managed multi-channel marketing campaigns (organic, paid, and affiliate) by analyzing customer behavior, traffic patterns, and lead conversion trends, resulting in an 80% increase in customer engagement.•Designed SQL queries to monitor campaign effectiveness, generate cohort analyses, and measure channel-specific ROI.•Conducted A/B and multivariate testing on email campaigns, landing pages, and ad creatives, optimizing performance and increasing CTR by 20%.•Developed comprehensive reports and presentations for leadership, combining SQL-driven insights and Tableau visualizations to highlight campaign performance.•Automated marketing performance dashboards using SQL integrations with Tableau, improving data accessibility and analysis efficiency.•Collaborated with cross-functional teams to integrate marketing automation tools, enhancing campaign management processes.

Arlington, Virginia, Us

-Executed a comprehensive SEO strategy for high-end university clients, enhancing organic visibility for 18 business degree programs and portal sites.-Led verticals for business degree programs, overseeing new launches and umbrella sites. Developed marketing strategies for organic and affiliate partners. -Improved organic search results by 15% in 2020. Performed site-level optimization, including on-page and off-page SEO, technical SEO, and link building.-Tracked KPIs like traffic, sales, page views, and bounce rate using Google Analytics, Search Console, and Tableau. Collaborated with university partners on strategies to increase student prospects through competitor analysis, customer segmentation, on-site optimization, and content marketing.

New York, Us

-Created and executed multi-channel SEO campaigns with extensive keyword research, increasing traffic by 50-70%. Conducted site-level optimization, improved site structure, copywriting, keyword lists, and content mapping.-Tracked KPIs such as traffic, sales, page views, and bounce rate using Google Analytics, followed by reports and strategies. -Developed an SEO checklist for optimizing WordPress blogs, reviewed and updated widgets, and assisted the product management team. Gained hands-on experience in product development, editing product pages, cross-selling products, adding promotions, and using Kentico. -Utilized Pardot for email marketing journeys, training funnels, forms, and surveys. Used Hootsuite for regular posts on LinkedIn, Facebook, and Twitter.

Jersey City, New Jersey, Us

-Developed SEO strategies and analyses for webcasts in legal, tax, HR, medical, non-profit, and other sectors. Communicated with clients, team members, and management on project development and results. -Assisted with site-level optimization and keyword research, improving site structure, copywriting, and content mapping. Managed social media pages and blogs via Hootsuite. -Researched competitor links, developed link-building strategies, and submitted them to directories and articles. Collaborated with editorial and marketing teams to enhance SEO in content creation and programming.

London, Gb

-Worked extensively on link building strategy for royal-canin.com.ar.-Used Google's Keyword Tool to deploy an effective local and long-tail search strategy.-Tracked KPI's on a regularly basis -Report generated on whatisdxm.com.

London, Gb

-Acquisition of retail broking customers for Demat accounts-Ensure complete documentation and account opening within a deadline.-Ensure a strong rapport with other team members to have a very healthy working environment.-Achieved best sales acquisition certificate as a newcomer.

Ms In Marketing Analytics

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba), Marketing

12Th, Science