Currently, I work as a freelance social media consultant for individual niche businesses. My current role involves assisting the business with its marketing initiatives in light of the challenges posed by the pandemic. Before my current engagement, I served as a Client Servicing Executive for an Ad Agency. During this tenure, my primary responsibility was to assess each client's needs and design strategies to help them achieve their desired outcomes through social media. My particular area of expertise involves adopting the persona of a given brand and reaching the intended audience through organic methods on popular social media platforms, such as Instagram and Facebook.