Devika Jajoo Email & Phone Number

Delhi, India

Delivering at scale content production via a bespoke ecosystem (CaST) for a known multi-brand consumer healthcare client in the APAC region. PubHub is a CoE for bespoke content production models involving at scale origination & adaptation across digital, DCO, eComm, shopper, technology solutions (web, app, DAM), and UI/UX.

Gurgaon, India

Client servicing on broadcast, digital, and print projects for clients across the architectural paints, real estate, premium consumer electronics, technology, telecommunication, oil and gas industries across India, Israel, Singapore, Turkey, and UAEKey achievements:▪ Led the development of a B2C mobile app in Ionic 5 with a custom Drupal 8 CMS for a real estate client which resulted in high cross-platform performance with a single codebase▪ Won the RFP for a multilingual SEO pitch of a client in architectural paints that covered 5 Asian countries▪ Managed the content origination for a client in the telecommunications industry for a niche B2B offering▪ Additionally, organized two flagship WPP events:1. WPP Commerce 2019: liaised with Adobe, Google, InMobi, and all the WPP agency leads forputting together sessions on conversational commerce, machine learning, optimization of theconsumer journey, experiential commerce, in-app marketing, and omnichannel brand strategies.2. WPP Stream 2020: curated industry participants, led discussions, raised sponsorship, and crafted content for the main stage panel “In Search of a Business Case for Sustainability” with the Marketing Head of Uber India and the founder of Xynteo.

Gurgaon, India

Consulting for account management, project management, and business development at Hogarth Worldwide. The range of projects includes hybrid mobile apps, Drupal mobile-responsive websites, and Magento sales tools.

Gurgaon, India

Consulting for a short-term project WPP Stream 2019, one of Asia's leading invite-only technology forums. Stream brings together a small number of CEOs, CMOs, and partners of WPP for three days of discussion and debate on the future of creativity, technology, and business. My role broadly involved the following:- Identifying right industry participants- Leading a discussion on biases (behavioural sciences) - Liaising with all the stakeholders for all event-related collateral- Doing a post-event analysis to suggest a roadmap for WPP Stream 2020

New Delhi Area, India

A sustainable lifestyle label specializing in women's apparel crafted from natural fabrics. In this role, I have achieved the following:- Designed and optimized the UI/UX of the ecommerce website www.tunedinliving.com.- Conducted in-depth analysis of metrics in Google Adwords, Facebook, and Instagram Ads, resulting in improved targeting, conversions, and cost/resource optimization.- Trained the customer care team and implemented an efficient customer escalation matrix.- Developed and executed a comprehensive social media and content strategy.- Established and managed the business's supply chain, including logistics vendor management.- Successfully expanded into global retail markets through online stockists such as Style We (www.stylewe.com) in China and Faire Inc (www.shopfaire.com) in the US.- Organised multiple Pop-Up Shops across India.

New Delhi

- Assisted in policy research and formulation of landscape for two global health issues: tuberculosis and immunization of children- Facilitated meetings between parliamentarians, journalists and experts to discuss challenges of TB prevention, control, and MDR-TB for the 45th World Lung Health Conference in Barcelona

Assisted in data collection, and analysis for his article "Inflation Expectations and RBI’s Response" published in The Financial Express on October 15, 2011

Msc, Economics, Distinction In Dissertation

Activities and Societies: Class Representative, Member of Economics SocietyAt the University of St Andrews, my core modules included.

Bachelor Of Arts (B.A.), Economics

Activities and Societies: Economics Society