As a forward-thinking Marketing Head, I lead with a science-backed approach to deliver unparalleled results for clients. Grounded in the principles of psychology, I leverage data-driven strategies to optimise every aspect of marketing, with a primary focus on pay-per-click (PPC) advertising.NoFluff's approach is rooted in understanding the intricate layers of consumer behaviour (those WIIFMs) and using them to craft high-conversion digital campaigns. Campaigns and messages are based on science and zero fluff. We plant mental movies that are specific and visual inside prospects' minds. Our strategic development, content creation, engagement, and analytics are all about delivering excellence at every customer touch point and stage of the digital funnel. In short, NoFluff let's science guide us in our decisions.Campaign Conceptualisation: Spearheading the development of ad campaigns and marketing strategies that align with client objectives and target audience preferences.Data-Driven PPC Management: Overseeing all aspects of PPC campaigns, from keyword research and bid management to ad optimization and performance tracking.Branding Initiatives: Crafting cohesive brand identities that resonate with consumers across various channels, fostering brand loyalty and recognition.Cross-Channel Marketing Coordination: Collaborating with internal teams to ensure seamless integration of marketing efforts across social media, content production, and other channels.Client Relationship Management: Cultivating strong partnerships with clients, providing strategic guidance and transparent communication to drive mutual success.

Analyzed past data performance to form new customer profiles, personas and demographics for marketingCreated content on Canva and shot 60-second videos for social platforms like Instagram and TikTokFormulated and implemented a strategy for Facebook paid ads in UK, USA, South Africa, Kenya and Somalia and have achieved a ROAS of 10Lead influencer and affiliate marketing relations for UK-based influencersDesigned the strategy for email marketing, did copywriting for the emails and created thebanner images on Canva.Developed landing pages with different objectives to boost the conversion rateAssisted the founder with multiple growth aspects like brand development, brand strategy,PR opportunities, website development, training and more.

Created brand strategies for multiple channels to present an omni-channel experience to the userPrepared audit reports to find strengths and hidden opportunities on FacebookAnalysed the brand and its products, keeping in mind seasonal changes, and prepared a campaign structure along with budgeting for Facebook and GoogleContinually tested multiple aspects of Facebook marketing with the growing new changes Worked in organic social by developing content calendars, designing content on Canva, and engaging with the communityDesigned content for Outbrain to improve cold trafficProvided ideas for widening the audience base for brands in multiple industries Prepared weekly and monthly reports to analyse the performance and understand KPI performanceMain representative for client communications Helped plan and execute multiple strategies for business development to grow the agency. Assisted and trained interns with the firms goals and its processes Gained proficiency in Google Analytics, Shopify, MailChimp, Active Campaign, Klaviyo, Outbrain, Asana, Basecamp, Trello, Slack, Later and Buffer.

Formed brand strategies in 7+ different industries spread across 4 continents. Strategies were planned for multiple channels like social media, paid ads, website and emails in order to maintain an omni-channel presence with the right content.Implemented Email Marketing through strategy development, drafting copies, finalizing templates, segmenting audience and reporting.Executed Paid Marketing for Facebook & Instagram by developing campaign strategies, numerous audience bases, different levels of funnels and copies in order to meet or exceed decided KPI's.Managed social media platforms at RevTap including organic posting and content management for Instagram and Facebook.Provided ideas based on research to graphic designers for inspiration regarding new creatives and strategies for upcoming promotional campaigns.Created Audit reports for RevTap client's to showcase growth opportunities, indicate KPI success and reduce churn rate.Organized hypotheses and recommendations for the firm's internal efficiency or project management.Providing client support on a daily basis.Trained interns to understand and execute all aspects of the firms offerings.Gained proficiency in Google Analytics, Shopify, MailChimp, Active Campaign, Moosend, Basecamp, Trello, Later and Buffer.

Managed the company’s public profile by monitoring and clipping press hits.Increased management efficiency by organizing the showroom according to seasons and look books.Fulfilled and shipped PR requests for editorial and influencer outreach to increase brand visibility.Coordinated tracking samples through the pull process and organized PR samples.