Devin Colleran Email & Phone Number

New York, Ny, Us

West Hollywood, California, Us

Us

Dallas, Tx, Us

• Work directly with client within the shopper marketing, brand and sales teams on a daily basis, serving as liaison between Client and Creative teams• Develop knowledge of NIVEA brand and retailer positioning, consumer/shopper targets, and marketingstrategies and then strategize, concept, plan and execute shopper marketing plans for assigned brands at key retailers• Independently manage projects effectively from brief development through execution• Tactically support programs (development of timelines, trafficking and review of materials, estimation of costs)• Maintain and update team reports, including weekly status, marketplace assessments, etc.

Deerfield, Il, Us

• Supported in the development of annual brand plans and managed execution of marketing tactics• Managed budget and P&L for both No7 cosmetics & No7 Men• Developed brand and innovation sell in presentations to retailers such as Target, Walgreens, and ULTA Beauty• Analyzed profitability and sales performance for all new product development and strategic initiatives• Managed and tracked digital campaign resulting in an increase in reach, awareness, engagement, and sales• Developed all US brand assets alongside creative team to optimize for owned and paid digital platforms including display, social, email, and online and in-store merchandising

New York, Us

• Worked closely with other marketing team functions and retailer partners in order to plan and implement multi-platform marketing programs resulting in double digit growth • Reported directly to VP of Marketing identifying and developing new, creative and strategic tactics to drive brand awareness and sales for Boots brands in North America• Managed PR and social agency partners including executing over 15 press and consumer events a year and identifying media partners to support overall marketing plan • Developed and tracked metrics and success criteria for all paid/earned marketing programs and activities• Regularly presented to key stakeholders and leadership on new initiatives, current status, and project recaps

New York, Ny, Us

Buyology Inc. is a privately held Marketing Neuroscience firm that works with Fortune 100 companies to rigorously measure and manage non-conscious decision making. Buyology maintains the world's largest brain scan database, with scans collected from five countries: US, UK, Germany, Japan & China.Located in New York City, Buyology Inc. incorporates many non-conscious measuring technologies and methods into their analyses. While competitors rely extensively on a single technologically derived solution (fMRI, EEG, SST), Buyology's flexible, technology-agnostic approach allows for the development of truly exclusive business insights and solutions. Our first business challenge is to define for each client an appropriate technological research design, while also leveraging the neuroscience and behavioral knowledge derived from our extensive database. The firm is led by world-class marketers and neuroscience specialists to blend science into business for powerful market impact.

New York, Ny, Us

• Conducted sales reports • Analyzed web advertisements for strategic planning• Compiled trend report of international sales for competitive analysis• Created sales decks for new series

Hollywood, Ca, Us

• Successfully completed single term and was invited back to participate in a second semester • Created competitive lineage reports and detailed budgets• Tracked Academy Award nominated films’ advertising campaigns for strategic planning purposes

• Assisted Event Coordinator for a WebMD event• Responsible for communicating with vendors and ordering and tracking orders. • Registered people for event and arranging hotel arrangements for VIP registrants• Put together gift bags and name tags• Made sure to know and memorize names and faces of VIP and WebMD employees

Bs, Communications, Marketing

Spanish

Education record