Devin Collins Email & Phone Number

United States

Portland, Oregon, United States

Continuing my work leading One Medical's organic social media presence and content strategy as part of Amazon Health Services

Lead One Medical’s organic social media presence across Instagram, LinkedIn, Facebook, TikTok, X, and Threads, managing content and community engagement among 275K+ followersDirected overall channel strategy through Amazon rebrand and Amazon Clinic integration; Achieved significant YoY growth, including 47% increase in engagements, 49% rise in engagement rate, and 12% follower growthCollaborate cross-functionally with communications, marketing, and product to support integrated campaigns, using social listening data to advise and influence larger brand messaging and PR plansOversee influencer partnerships from start to finish, including creator sourcing, contracting, concepting, and campaign performance tracking, ensuring alignment with key brand messaging; Achieved 6.7% eng. rate for partnerships in 2023Analyze content performance in Sprout and GA, reporting KPI results to leadership and using insights to optimize strategiesSupport thought leadership strategy and content creation for key executive LinkedIn profiles including the CEOManaged social media associate direct report, two freelance blog writers, and social media agency partner

San Francisco Bay Area

Owned all calendar planning and content creation, including creative briefing, video production, script and copywriting, and stakeholder reviews; Created +670 posts in 2023, outperforming the healthcare industry with a 5.7% engagement rateSpearheaded blog strategy, writing and editing an average of 6 articles each month in response to timely healthcare news and clinical updates, partnering with enterprise, email, and web teams to optimize content for campaign launches and SEOLed community management across platforms, proactively and reactively engaging with consumers, routing feedback cases for service recovery, and monitoring audience sentiment through high-profile PR events and crisesDevised organic boosting strategy to maximize engagement and reach among target audiences, achieving $0.01 CPEDirected content collaborations with like-minded brands such as Amazon, Headspace, MyFitnessPal, Tend, and Bond Vet

San Francisco Bay Area

Wrote and produced 3 or more live TV television hits for Bloomberg Technology on a daily basisPrepared breaking news reports and graphics for immediate turnaround on a global network broadcasted to 360 million homesCreated and promoted content across Bloomberg’s TV and Technology social accounts; 506K and 312K Twitter followersCoordinated field interviews with noteworthy business leaders like Marc Benioff and Dara KhosrowshahiCopyedited and fact-checked scripts and on-screen graphics to ensure accuracy for live TV broadcastAssisted news anchor with event appearances, speaker briefing materials, expenses, and calendar management

Oakland, California

Wrote and produced articles and photo galleries for the print and digital magazine using an online CMS Interviewed business owners, tech product specialists, chefs, and adventurers for “Best of the West” articlesSupported social media manager by overseeing monthly social calendar and preparing daily content for all platformsLed social media content swaps with outlets like Well + Good and Gardenista, writing copy for weekly crosspostsCopyedited, researched, fact-checked, and proofread final versions of magazine using Adobe InDesignServed as point of contact for the general public, processing reader emails, calls, PR requests, and freelancer invoices

Santa Clara, Ca

Researched, pitched, and wrote columns and features for the digital and print magazineProduced compelling social posts for the university public relations using Facebook, Twitter, Instagram, and SnapchatSupported senior editorial staff through meticulous research, fact-checking, proofreading, and copy editing Conducted interviews with alumni, faculty, students, and others related to the university Manipulated images and text for the digital edition of the magazine using Photoshop and basic HTML and CSSAchievement: Assisted on articles honored with CASE, Maggie, and Ozzie awards; Published web features

Menlo Park, Ca

Directed, filmed, and edited promotional videos for social media use, reaching over 600k viewsWrote blog entries to encourage young girls to pursue careers in technologyDeveloped and pitched storyboards for video tutorialsAchievement: Produced footage for the Nailbot Kickstarter Campaign which raised $91k in pledges

Assisted Guests around sales floor to improve store experience and drive salesMaintained aesthetic of the consumables department by rotating products and ensuring accurate signageTrained new team members for various sales positionsWorked as a cashier while promoting Target debit and credit cardsAchievement: Received honorable mention for positive feedback on customer surveys

Bachelor Of Arts (B.A.), Communication With Journalism Emphasis, Cum Laude

Activities and Societies: The Santa Clara, Santa Clara Review, Lambda Pi Eta (Communications Honor Society), Sacred Heart Community.

Communication And Media Studies

Activities and Societies: University Scholar's Program, Dean's List

High School Diploma, 4.2 Gpa, Academic Excellence In English And French,

Activities and Societies: CSF Lifelong Member, Award Winning Dance Team, Microfinance Club, Community Involvement Club Officer, Peer.