Devin E. Email & Phone Number

Atlanta, Georgia, United States

• Develop and execute brand strategies that enhance the brand's reputation, increase customer loyalty, and drive revenue growth• Collaborate with designers, copywriters, and other team members to create cohesive and effective campaigns• Present and pitch creative ideas to clients or stakeholders with confidence and enthusiasm• Conduct market research to identify opportunities for growth and differentiation in the brand's industry• Ensure that all creative output meets quality standards and is consistent with the brand's visual identity and messaging

• Responsible for the migration and training of 800+ clubs and 300+ staff members to Canva Teams for non-profits.• Management of the BGCA internal and digital e-store helping to generate over 900K+ in sales• Support of brand-building strategies, protocols and ideas• Assisted in the operationalization of multiple aspects of the BGCA national campaign implementation, including developing and updating marketing resources for Club professionals.• Manage the marketing platform accounts and track the open enrollment process to meet and exceed performance metrics.

Atlanta, Georgia, United States

Manager of content creation, online storytelling and social media management • Lead content creation and social media campaign development for B2B and Retail products, driving engagement and sales growth.• Develop and execute social media campaigns to increase brand awareness and drive website traffic.• Build and develop content for online storytelling to support eCommerce and sales teams using social media channels.• Manage social media communities to foster engagement and positive brand sentiment.

Atlanta, Georgia, United States

• Engage fans with Overtime Elite basketball culture, game activities, and arena events to enhance the overall fan experience.• Interact with VIP guests, NBA Scouts, and talent during game days and private events to foster relationships and promote brand awareness.

Atlanta, Georgia, United States

• Develop and execute social media campaigns and content to increase engagement, impressions, and audience growth by 26%, 84%, and 36% respectively.• Create a social media best practices handbook to be utilized by 85+ competitive BBQ teams.• Manage in-house content creation, including graphics, visuals, website blog articles, and copywriting.• Manage video vendors to produce high-quality marketing content.• Utilize paid optimization and influencer marketing relationships to positively achieve brand awareness and community growth strategies.

Greater Atlanta Area

• Create and curate content for counter social channels to promote brand awareness and sales growth.• Provide makeup demonstrations and customer assistance to enhance the customer experience.• Schedule makeup services and appointments to meet customer needs.• Maintain an effective brand image and ensure neat and clean sanitation practices.• Provide information on a vast array of products in the store to drive sales growth.

Greater Atlanta Area

•Maintaining social media presence across all digital channels•Identify digital trends, strategic partnership, customer sentiment and optimize spend and performance based on insights•Measuring and reporting on the performance of all digital marketing campaigns•Planning digital marketing campaigns to increase brand visibility, and sales performance•Utilization of Mailchimp via Squarespace integration to send newsletters with product offerings, updates, and company information to increase revenue and brand awareness

Greater Atlanta Area

• Scheduled services and appointments for 100+ future professionals, resulting in a 10% increase in revenue.• Created and executed a client marketing strategy to increase revenue, resulting in a 15% increase in sales.• Completed operational requirements by scheduling and assigning future professionals; following up on work results.

Greater Atlanta Area

• Trained 150+ students and staff on digital and social media marketing, resulting in a 30% increase in engagement and enrollment.• Planned and executed marketing events to strengthen brand community and identity and generate leads.• Utilized email automation for marketing campaigns, resulting in a 20% increase in open rates.• Utilized CRM to identify effective strategies to increase enrollment, resulting in a 25% increase in enrollment.

Greater Atlanta Area

•Successfully communicated complex color and cutting services•Communicated best practices for maximizing hair products and services performed based on client needs•Consistently seeks education, product knowledge and research of current beauty trends•Maintain safety and sanitation standards to create a comfortable environment for guest•Utilize social media, grassroots marketing and personal goal setting to achieve weekly goals

Greater Atlanta Area

• Managed and grew social media profiles, boosting engagement and brand loyalty by 40%.• Collaborated with an advertising agency on digital assets, copy, and campaigns, driving a 15% increase in sales.• Advised and supported customer care teams with resolving social media issues.• Provided logistical support to marketing teams for various projects, resulting in a 20% increase in efficiency.• Onboarded 1,300+ retail stores into the NAPA Rewards program, resulting in a 10% increase in in-store sales and enhanced customer loyalty.• Monitored brand mentions and social media content, using Omniture tagging to track ROI and increase revenue from posts.

Greater Atlanta Area

• Assessed market competition by comparing the company's product to competitors' product offerings.• Recommended the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.• Introduced and marketed new products alongside time-integrated plans with sales, digital strategies, and production.• Efficiently assessed customer product feedback ensuring stronger brand imaging, resulting in a 15% increase in customer satisfaction.

Greater Atlanta Area

•Effectively provided marketing strategies for DTC and Nike’s outreach projects•Executed weekly Nike Run Club program as the Run Club Coordinator, acted as a liaison between the running participants, community, and Nike Lenox•Assisted in marketing strategies, execution, in-store events, focus groups and grassroots community outreach by joining Nike branded community initiatives in the Greater Atlanta Area •Participated in Nike branded Human Race 2008/2009, and leading Lenox Grand Opening run with Olympic runner Angelo Taylor•Marketing representative during Running Expo for Peachtree Road Race and Green Expo•In-Store visual merchandising of Nike Product•Merchandised Nike showroom for seasonal product line presentationsWorked (2008-2010), (2011-2013)

Greater Atlanta Area

•Worked with trade show manager to ensure clients were properly registered and set-up for exhibition•Contributed to company revenue growth by referring all current and potential exhibitors to trade show manager•Maintained computerized database of clients•Actively ensured that phone calls were answered and appropriately directed

Greater Atlanta Area

•Partnered with Nike for in-store hypertension prevention, fitness and wellness training•Coordinated staffing for Atlanta Metro health fairs, high schools, churches, community centers, college facilities and dorm halls for health screenings•Administered blood pressure and body mass index (BMI) screening •Taught students and adults healthy lifestyle habits and initiatives •Participated in marketing and distribution of information to prevent and treat hypertension and other preventable illnesses

Bachelor Of Arts - Ba, Speech Communication And Rhetoric (Public & Political Communication)

Activities and Societies: Video Production Staff for Georgia State University Basketball

Bachelor Of Arts - Ba, Sociology

Mass Communication/Media Studies

Master Cosmetology, Cosmetology And Related Personal Grooming Services

Activities and Societies: Phase 2 Future Professional, Design Team and Be Nice or Else Member, Caper, Bronner Brothers Hair Show, Dinner.