Devin Stephens Email & Phone Number

San Antonio, TX, US

San Antonio, TX, US

• Executes brand strategy to increase volume growth and maintain share in the category. Leads consumer-first creative development for brand, packaging, experiential and social to enhance engagement and deliver impactful.
• Leads packaging and design work for new product launches, overseeing packaging design, vendor management, and product development timelines in collaboration with brewery, legal, and sales teams to ensure timely delivery.
• Directes social media strategy, programming, and content development in partnership with creative agencies, delivering results such as a 137% increase in impressions, a 140% increase in reach, and a 125% increase in.
• Manages Shiner brand-sponsored experiential events from conceptualization through execution, introducing new ways to engage with consumers via on-site sampling and activations.
• Develops and maintains key performance reporting, analyzing data from internal (VIP) and external (IRI) sources to identify insights, risks, and growth opportunities.
• Manages production and experiential budgets with precision, ensuring alignment with financial objectives and consistently staying within 1% of budget targets while maximizing return on investment.

Dallas, Texas, US

• Delivered strong brand strategy to meet company growth targets. Creates marketing plans, guides creative, and delivers effective brand plans for the LALA core portfolio and innovation.
• Developed portfolio strategy and prioritized opportunities for growth, including key stakeholders in the planning process; took advantage of favorable supply chain conditions and created a holiday program for core.
• Maintained a balanced budget in line with media plans, creative development, and innovation launches.
• Promoted cross-functional collaboration by serving as the brand lead on internal calls and on innovation and renovation projects; introduced the Monthly Marketing Newsletter to keep internal partners engaged.
• Created marketing tools to aid the sales team in securing new placements such as sell sheets, selling decks with data and insights, and POS assets.
• Briefed and managed agencies and vendors to develop creative assets and build a media plan (paid and unpaid) for the year.

Burlington, Massachusetts, US

• Supported West Zone sales team with marketing programs, insight-based bottler decks, brand selling stories, sales tools, and general bottler support.
• Served as marketing liaison for West Zone bottlers, focusing mostly on PepsiCo Beverages North America (PBNA).
• Managed banner-wide marketing programs.
• Managed agency and vendor relationships for the Field Marketing team from brief development to file release.
• Created and managed the database of POS and sales materials.
• Served as Foodservice liaison with the internal brand teams.

Louisville, KY, US

• Led the internal brand communication process through creation of brand education and selling tools.
• Managed the sales promotion process of three brands by developing relevant programs and toolkits based on national strategy and local market needs.
• Served as a champion of and "team expert" on inclusive marketing by leading and executing multicultural test campaigns in several key markets.
• Served as a thought partner on brand strategy and working closely with external agency partners to execute relevant, compliant, and innovative commercial and consumer programs.
• Served as brand lead on key, premium new product development projects
• Managed the digital consumer journey via website maintenance, consumer email monitoring, consumer communications, trade media, digital ad campaign development, and social media copywriting.

Louisville, KY, US

Created a local promotional campaign for Jack Daniel’s Tennessee Honey that targeted multicultural consumers using a multi-pronged and comprehensive marketing strategy. Shadowed different functions such as Marketing, Sales, and Finance.

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Management

Master Of Business Administration - Mba, Business Administration And Management, General