Product Marketing for TransUnion’s TruAudience Marketing Solutions.Products focused on include Consumer Insights (segmentation-based intelligence software and solutions), Campaign Insights and Credit-Informed Marketing (prescreen, intelligent ITA and credit-informed audiences).• Recognized as a marketing industry leader by cross-functional partners and repeatedly selected to present on behalf of TransUnion Marketing Solutions at internal and external conferences with increasing prominence: specialized sessions at TransUnion Insurance Summit 2023, Life Insurance Direct Marketing Association 2023, Telco Risk Management Association 2023, keynote session presentation at TransUnion Insurance Summit 2024 (~200 attendees)• Launched new Insights pillar, including development of go-to-market strategy, new positioning, competitive analyses, marketing collateral, sales tools and thought leadership content• Innovated and executed Credit Marketing go-to-market narrative to expand beyond traditional risk focus; paid campaign exceeded benchmarks: 9.71% CTR, 107 conversions, 13.95% click-to-lead rate• Improved processes for partnership go-to-markets and management via development of SOP playbook• Lead go-to-market strategies and planning for owned product lines• Partner across with cross-functional leaders across key verticals, such as Financial Services, Insurance, Telco, Media and Entertainment, on prioritization and strategic planning

Multiple and diverse responsibilities ranging from leading marketing and client services through product strategy and tech requirements• Defined audience and positioning and for businesses, customers and investors• Launched extremely target go-to-market early access campaign targeting business: in the first quarter, reached ~150,000 unique users in our target audience, met or exceeded industry benchmarks for email open rate and LinkedIn click thru rate, and drove 21 qualified business leads, 11 of which converted to a business account• Led the planning, implementation and analysis of sales and marketing, including competitive and landscape audits, sales enablement, multi-channel marketing strategy, content and goal setting• Analyzed channels and campaign performance against KPIs and industry benchmarks• Identified and prioritized new product features and functionality based on UX, market needs and impact, then write or approve requirements for each • Developed and maintained sales collateral, presentation decks and product demos• Recruited and managed designers

Brand lead for Takeda TAKHZYRO US (HCP & Consumer) Marketing, focused on driving acquisition of new patients and prescribing doctors • Responsible for strategic oversight, guiding data-driven creative, ensuring consistency and innovation• Led marketing efforts aimed at driving awareness and acquisition, including go-to-market strategy for new campaigns, strategic oversight of all tactics, defining success, and managing concepting and production (exceeded annual patient acquisition goals)• Analyzed qualitative and quantitative research to identify marketing opportunities and recommend additional learning needs• Identified needs and developed materials for sales team, healthcare professionals and new patients• Managed team of 2 direct reports, responsible for growth, strategic oversight and directing work

Lead for digital, CRM, TV and innovation for Pfizer EUCRISA Consumer marketing, focused on driving awareness and acquisition of new patents and building loyalty of existing patients • Developed marketing objectives, strategies and KPIs based on the client’s business goals• Piloted 3 digital initiatives to optimize acquisition efforts: an Augmented Reality activation (led to 90% engagement), dynamic banners for A/B testing (resulted in 50% cost efficiency and 2x improvement in CTR), and website mobile speed optimization (improved bounce rate by 10%)• Launched a robust CRM program based on 2 unique target audiences, incorporating real-time data and multiple segments• Oversaw 12 website launches/updates to align with brand milestones and evolution, including strategy and creative oversight• Partnered with strategy team to create objectives and stimuli for qualitative and quantitative research: positioning, message testing, concept testing, UX testing and A/B testing• Managed team of 3 direct reports

Project lead for Comcast XFINITY shopper marketing responsible for awareness and overall experience of XFINITY flagship store and for driving customer acquisition at Big Box retailers• Developed strategy and execution for all marketing efforts of new flagship location, including in-store creative, technology, displays and launch event• Managed development, QC, launch and reporting of new modules for retail app • Led a weekly tech and industry (advertising, retail, telecomm, CPG, finance) education series offered to all of TPN New York

Account lead for regional and local store advertising for Massage Envy Spa, European Wax Center and The Joint Chiropractic; Project lead for Taco Bell Foundation for Teens• Led content strategy for web presence, CRM program and local media• Analyzed research conducted by third party, and utilized insights to shift marketing messaging and tactics to improve relevancy of advertising for target audience• Participated in successful new business pitches, increasing business by 500%• Executed and helped plan regional and local advertising campaigns that included SEM/SEO, mobile, website, email, social media, radio, TV, print, and PR

Clients: Massage Envy Spa, CIRNA, Taco Bell Foundation for Teens - Philadelphia & Harrisburg

• Assisted PR team with filing and editing media clips and values for clients• Pitched ideas to various media outlets• Stayed updated on clients' social media• Attended various client meetings and brainstorming sessions

• Created competitive analyses and conducted background research for new clients and campaigns across various industries including UNFCU, Turkey (the country), and Maholla• Worked with Senior Account Managers and the creative team to help develop creative blueprints, budget proposals and new campaign launches for various clients including Lehigh Valley Health Network, UNFCU, Maholla, Firstrust and Liberty Sport• Enhanced Mangos’ social media and online presence by outlining a social media plan and creating Mangos’ Facebook page• Assisted with email blasts• Attended client and interagency meetings

• Ensured client instructions were gathered and evaluated• Set delivery rules and distributed ad tags to publishers• Facilitated Post-Live Quality Assurance (PLQA) checks of live-ads

• Created new business cred decks to send to potential clients across both healthcare and non-healthcare industries• Worked with various team members to provide research on clients and potential clients, such as Royal Bank of Scotland, The AA, Proctor and Gamble, the British Olympic Association, Laithewaites and Levi’s • Created Competitive Analysis for UK bank industry and mobile phone providers• Helped edit, format and create online company SharePont and was made one of the “Managers” of SharePoint