Shawn Devine Email & Phone Number

Bremerton, WA, US

Bremerton, WA

• Implemented an integrated marketing strategy that contributed to four consecutive quarters of enrollment growth, including a 10% increase in Fall 2024, generating more than $3 million in revenue.
• Spearheaded website redesign and scaled up Salesforce, doubling lead generation in the first 16 months since the website launch in November 2022.
• Directed the implementation of a text messaging pilot project, generating more than $400,000 in profit and leading to college-wide adoption of the texting system.
• Plan and execute lifecycle marketing campaigns across channels such as social media, display/exchange networks, OTT, and CTV to drive lead generation and conversions.
• Led end-to-end implementation of B2B, SaaS, and ERP platforms including Salesforce, Modern Campus Text Messaging, PeopleSoft, and Ocelot Chatbot/Live Chat.
• Salesforce Administrator/platform owner since 2017.

Bremerton, WA

• Election Center Independence Award winner 2014 for online accessible ballot - implementation team member.
• Local Voters’ Pamphlet editor responsible for every aspect of publication from bid to delivery.
• Develop and implement strategic communications plans that are now used by other departments.
• Launched Auditor’s Office social media promoting two-way communications with customers.
• Created quarterly email newsletter ‘Beyond the Books’ distributed to customers county-wide.
• Conducting website usability tests with customers to inform changes made to the design.

Seattle, WA

• State Route 520 Tolling media relations lead for product launch, including coordinating TV commercial video shoots, press conferences, press releases and media interviews.
• Media relations lead while tolling program was under scrutiny for cost overruns and delays.
• Conducted media training with department executives using industry proven techniques.
• Government relations lead ensuring agency was responsive to legislative requests.
• Planned and implemented public meetings, hearings and press conferences.
• Coordinated publication of traffic studies.

Greater Seattle Area

• Publications editor responsible for producing all WSF printed materials.
• Reduced publications costs by more than $25,000 annually by using in-house designers.
• Reduced costs of Fairs and Festivals program eliminating unnecessary staffing.
• Reduced constituent correspondence past due referrals by 21% more correspondences than all
• Incident Command Systems (ICS)/National Incident Management Systems (NIMS) experience and training by the National Transportation Institute.
• Worked with marketing vendor to launch paid advertising on vessels and at terminals.

Greater Seattle Area

• Intern on the Dave Ross show responsible for show production and research.
• Screen callers during live broadcasts.
• Coordinate live interviews with show guests.

Greater Seattle Area

• High school sports reporter covering prep athletes in the Seattle and Kitsap areas.
• Effectively produced professional copy under extremely rigid deadlines.

Bremerton, WA

• High school sports reporter covering prep athletes in the Seattle and Kitsap areas.
• Effectively produced professional copy under extremely rigid deadlines.

Greater Seattle Area

• Write and edit weekly political column “Devine Rants” for AM 1090 Seattle.
• Administrator for AM 1090 online discussion forum.
• Promotional event planning, staffing, set-up and break down.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Journalist for The UW Daily newspaper in print and online. Successfully completed my journalism degree while.

Associate Of Arts And Sciences (Aas), Communication And Media Studies

Activities and Societies: Mentored other public speaking students.