The American Bankers Association (ABA) proudly represents banks of all sizes. From delivering the latest industry news to developing mission-critical training offerings, ABA supports America's banks as they perform their vital role in energizing the economy and helping communities thrive.As a Senior Marketing Manager on the Events Marketing Team, I develop and lead campaigns to drive registrations and revenue for virtual and in-person banking schools and conferences. Leveraging data analytics, I lead cross-team collaboration to establish event branding, generate multichannel campaign touchpoints, and track results. Additionally, I work to facilitate a great event experience through the development of onsite signage and materials, and by attending events and assisting with run-of-show.Tools:Salesforce | Google Data Studio | Eloqua | Stensul | Figma | Cvent | Workfront | Microsoft OfficeEvent Team Awards (Role: Marketing Manager):Team Integration Award, 2024Distinction Award - Promotional Collateral - Business-to-Business, 2024

The University of Maryland Alumni Association connects, cultivates and channels the power of alums to enrich their own lives, advance the university and impact the greater good.As the Alumni Marketing Coordinator on the Alumni Engagement and Outreach team, I led the development of marketing and communications strategies, as well as data analytics, to support the association’s Strategic Plan. Tasked with elevating the association's digital brand value and increasing program engagement, I crafted multiple initiatives and campaigns that supported growth in alumni digital engagement, events and program registration, alumni donations and association membership, association business partnerships, and more.Tools:AlumnIQ | Google Suite | Photoshop | Typeform | Microsoft OfficeEvent Team Awards (Role: Marketing Manager):CASE Circle of Excellence Awards, CASE District II Awards - 2020-2023

I completed a variety of intermittent marketing and sales campaigns on a contract, freelance and part-time basis while working various concurrent positions. Industries included fitness, nonprofit, entertainment, retail, and consulting. Some successes include:• Increased email open rates for a nonprofit client by over 25%.• Increased lead generation for a small Manhattan gym by over 15% through cross-promotional marketing with local businesses and a referral program. Also drove a “win back” membership sales campaign, securing over $10k in new contracts in a single day.• Doubled Facebook engagement for a nonprofit organization through content marketing.