Regional director of new business development and strategic partnerships at Sound Investment AV for New York City and Northeast territory. Responsible for engaging existing clients across markets, establishing new regional and international clients and partnerships, and positioning the brand for increased awareness and success as company expanded to the New York market.

Owned marketing strategy for primary lines of business, and all food and beverage and retail brands, from research and analytics, to strategic planning, implementation, and ongoing performances management. Drove growth through sales funnel optimization from acquisition through referral, overseeing functional areas including brand, content and collateral development, customer, media, and partner relationship management, and sales enablement.Great Performances is New York’s leading hospitality group and event company offering staffing, restaurant operations, and food service and programming amenities for events, venues, and cultural, corporate, and real estate institutions.• Identified weaknesses, opportunities, and implemented strategies related to product-market fit, technologies, promotional mix, data tracking, and asset management• Aligned Sales, IT, and Operations goals and technologies to optimize funnel from acquisition to retention• Executed the launch of proprietary platform, establishing a unique owned channel for the capture of qualified leads at top of funnel• Worked with Heads of Creative Design, Culinary, and Sales to established brand, style, and content guidelines, and introduced redeveloped sales and brand collateral• Contributed to development of contract proposals for exclusivity and preferred account• Established weaknesses and need for website migration; designed, interface, and content-tested website for search optimization and lead generation• Implemented digital asset management (DAM) technology, successfully migrating and cataloging photo, video, brand, and sales collateral assets to improve access, search time, and adherence to brand guidelines• Implemented Salesforce-integrated form to strengthen sales pipeline, automate lead delegation, and improve lead response time and use of CRM technology • Owned marketing analytics of campaign efforts to optimize customer lifetime value (LTV) to cost of customer acquisition (CAC)

Directed marketing strategy for company and proprietary products, and drove efforts related to growth, branding, content, B2B client acquisition, and was lead marketing consultant on client accounts.Toque + Bottle Advisory is a hospitality, food and beverage, and event consulting company. They offer custom strategic solutions to business management and marketing to range of clients, including convention and trade show producers and association management companies, convention and tourism bureaus, large-audience special event producers, beverage companies, and local hospitality and retail businesses.• Evaluated technology and marketing budget, and eliminated outsource spend by implementing process efficiencies, and taking tasks in-house• Generate revenue from new and existing clients within by providing marketing services, including branding, paid, owned, and earned media strategy, and local marketing and reputation management• Established proprietary approaches to social media, content, and website advertising partnerships• Oversaw redevelopment and migration of propriety e-commerce platform to Magento• Redesigned and migrated from agency-supported websites to Wordpress and Squarespace• Managed and marketed e-commerce store for up to 35 annual clients• Implemented SEO strategies and fostered key relationships with media partners, publishers and other sources, to optimize organic traffic

Managed content strategy of new and existing restaurant brands though process of audit and analytics, digital channel management, and social media campaign strategy and execution. Restaurants-America is an independently-owned restaurant group maintaining individually-concepted restaurant brands and retail location across 10+ national markets.• Managed paid, owned, and earned channels and content calendars for 30 restaurants and 12 unique brands• Developed, executed and analyzed high-impact local and national campaigns through select digital channels• Assisted with opening of 18 new locations in 1 year, growing from 5 to 10 national marketsDefined concept, segmented, targeted, and positioned brand, and planned location launch

Assisted company founders in planning and on-site production of events, and owned project to identify and organize opportunities for growing business. Event Production Services (EPS) is a turnkey event consulting company based in Austin, TX that offer management, production, and promotion, staffing, talent, and vendor management for special event, concert, tour, and festival clients.• Executed local marketing and government RFP vendor registration project• Identified partnership and service provider opportunities• Implemented and maintained vendor and client database• Assisted with on-site production, and vendor and talent management

Maintained temporary responsibilities of providing instruction, managing the classroom environment, and promoting student learning in the absence of the regular classroom teacher.

Performed tasks delegated by attorneys and paralegals, including organization of the database and file system as well as assisting in legal affairs; also assumed daily office duties of emailing, faxing, scanning, answering phones, etc.

Responsible for all waterfront programs including swim instruction and recreational activities, lifeguard staff, the health and safety of swimmers in pool area, management of waterfront business, and upkeep of pool area.

Ensured primary safety of passengers through a variety of emergency procedures and effective communication with fellow crew members.

Monitored and maintained safe swimming areas working as a team with fellow lifeguards to prevent accidents and provide assistance to swimmers; rescued swimmers in danger of drowning; administered first aid.