Devin Pacheco Email & Phone Number

Detroit Metropolitan Area

Overseeing digital & print marketing for:Cambria-Detroit Hotel, Cambria-Shelby Hotel, Cibo Modern Mediterranean, Detroit Taco Company, Verona Inspired Italian, Bar Verona, & Empire Precision Plastics

Detroit Metropolitan Area

-Project management for marketing, video production, and event planning-Innovative graphic design and social media strategy consultant services-Touring national and local musical act video production and editing-Advertising need development to best suit partner needs and revenue goals-Event production lead and assistance for small scale and large scale eventsContent Creative services for: 311, Tech N9ne, Slightly Stoopid, Twiztid, Long Beach Dub All Stars, Hed (p.e.), Creed Fisher, The Lacs, Common Kings, SRH Productions, Majik Ninja Entertainment, Astronomicon, Silver Scream Con, & more.

Hastings, Mn

- Develop, implement and assure the success of fundraising plans for reaching special event financial goals of internal and external events- Work interdepartmentally across Sponsorship, Marketing, Events, Giving, Administration, and Volunteers to craft effective and strategic program packages - Develop and evaluate key performance metrics to provide senior leadership accurate summaries and analysis of campaigns, results and forecasts- Serve as main point of contact for event teams and volunteers on logistics and planning for all events- Development of annual event marketing and business development plans and goals- Communicate to executive leadership regarding charitable event activities including national, regional, and local programs - Oversee the creation of marketing materials and branding elements- Create & oversee scheduling and placement of event promotional ads- Coordinate all post-event analysis including recaps, sponsor elements, spreadsheet summary of expenses, RSVP’s, and attendance lists

Greater Minneapolis-St. Paul Area

Develop & execute marketing initiatives for Football, Men's Hockey, Women's Soccer, Women's Gymnastics, Men's Tennis, Women's Tennis, Men's Cross Country, Women's Cross Country, Men's Track & Field, & Women's Track & Field.- Create, build, and manage cohesive and strategic brand campaigns for the University of Minnesota Athletics Department & assigned sports- Outline, produce, and buy advertising space for all marketing collateral such as commercial spots, print media, digital media, and social media networks- Utilize a diverse set of marketing analytics to identify trends within the market to increase revenue- Budget planning, forecasting, and adjusting throughout the business calendar year to ensure a maximization of profits- Write and create in-game public address scripts to support University of Minnesota initiatives and promote sponsors and services- Idea development & implementation of multi-use video segments that can be used, in-game, online, & have a viral appeal- Direct all in-game entertainment and coordinate all video board elements, PA scripts, and sponsored fan engagement contests for assigned sports- Develop ticket sales initiatives, group packages, and fan experiences to boost revenue and customer loyalty ($6,000,000+ per year)- Coordinate Social Media marketing with fan engagement, advertising, and inside behind the scenes marketing (Twitter, Facebook, YouTube, Snapchat, Vine, & Instagram)- Create and execute sponsored in-game, video, and print elements to enhance revenue for entire athletic department- Ice level Event Presentation Stage Manager for the 2016 NHL Stadium Series Game between the Minnesota Wild and Chicago Blackhawks at TCF Bank Stadium- Work with non-profit entities to engage student athletes & utilize fan bases in support for charitable causes

Greater New York City Area

-Creation and implementation of Marketing plans for the Fan Development Department-Collaborated with Marketing, Public Relations, Event Presentation and Community relations on overall brand strategy for in-game, internal, and external events.-Coordinate New York Rangers Youth Hockey Camp at Madison Square Garden Training Center and Satellite Locations ($275,000+ in Revenue per year)-Oversight and Management of financial reporting, invoice processing & communication with external vendors-Development of staffing plans for external New York Rangers marketing events and initiatives-Collaborate with social media manager with photos, video, and descriptions from off site events-Develop and maintain relationships with New York, New Jersey, and Connecticut youth hockey organizations for revenue generation and community relations events

Tarrytown, Ny

-Assisted General Manager, Assistant General Manager, Coaches, Video Coach, & Equipment staff with the daily operations of a National Hockey League practice facility-Daily preparation of NHL & New York Rangers game notes and video for coaching staff-Track daily player transactions and injuries of National Hockey League players, American Hockey League Players, and NHL prospects for general managers-Maintained game logs and video library for all National Hockey League games during the 2008-09 season

-Wrote & updated game scripts & event presentation for all home contests-Team operations for Men's Hockey team (Bus coordination, hotel contact, opposing arena main contact, & team meal coordination)-Organized all intermission & halftime appearances to tie into group sales efforts to enhance attendance-Coordinated & all team community involvement projects with non profit agencies

Master Of Science (M.S.), Sport Business Management

Bachelor Of Science (B.S.), Communications, Sport Management

Activities and Societies: Varsity Soccer, Student Athlete Advisory Committee2007 - Dean's List 2006 WIAC Scholar Athlete 2007 WIAC Scholar.

Associate Of Arts (A.A.), Exercise Sports Science