Devin Roberts

Devin Roberts Email and Phone Number

Design Director @ Bonkers Toys
la jolla, california, united states
Devin Roberts's Location
West Falls, New York, United States, United States
About Devin Roberts

Skilled industrial design manager with 20+ years experience in toy and juvenile product development. Knowledgeable and experienced in the development of business strategy, concept generation, problem solving, and leading projects & people where the aggregate of ideas it vital to development of innovative product.

Devin Roberts's Current Company Details
Bonkers Toys

Bonkers Toys

View
Design Director
la jolla, california, united states
Website:
bonkerstoys.com
Employees:
5
Devin Roberts Work Experience Details
  • Bonkers Toys
    Design Director
    Bonkers Toys Jun 2024 - Present
    San Diego, California, United States
  • Fisher-Price, Inc.
    Senior Design Manager
    Fisher-Price, Inc. Sep 2022 - Jun 2024
    East Aurora, New York, United States
    Develop and manage a portfolio of 2+ and 3+ toys for the Thomas & Friends brand. Evaluate preschool toy category and develop concepts that communicate desirable trends and price points. Manage 50-120 product skus through all phases of development. Develop yearly long-range development plans, that defines market white space and identify product development focus. with excellent price valueMentor and manage team of 3-5 designers to facilitate the development of product across several categories within the Thomas & Friends toy portfolio (Diecast, Motorized, 2+, Wood, etc.)Collaborate with various cross-functional teams to develop product on a 12 month development schedule (Brand Marketing, Content, Product Marketing, Product Engineers, Package Engineers & Designers, Safety etc) Assist Content in the development of new content by old characters updated for the All Engines Go TV series. Develop of new characters for Thomas & Friends All Engines Go content (Bruno, Sandy, Kana, Jiff, Riff, Farona, Frederico).
  • Fisher-Price
    Manager Product Design - Thomas & Friends
    Fisher-Price Jun 2019 - Feb 2023
    East Aurora, New York, United States
    Manger of product related to all toy product developed for the Thomas & Friends brand.
  • Fisher-Price
    Staff Designer - Baby Gear And Baby Toy Design
    Fisher-Price Apr 2012 - Mar 2019
    East Aurora, New York, United States
    • Develop consumer products for the infant market (3-12 months).• Manage and present development on projects through all phases of the development lifecycle; analyzing the industry, identifying opportunity, ideating new innovation/cost reduction, 2-D sketching, 3-D computer modeling, and defining hard-goods and soft-goods production methods.• Manage FP Design Intern Program. Conduct off campus student design projects, portfolio reviews, and speaking engagements about opportunities at Fisher-Price at a variety of universities.
  • Fisher-Price
    Associate Marketing Manager - Baby Gear
    Fisher-Price Aug 2017 - Mar 2018
    East Aurora, New York
    • Manage new development of consumer products for the infant market (0-12 months).• Manage the entire product offering of swings within the Fisher-Price Baby Gear category, including new development, maintaining current financials, managing recalls, researching competitive and consumer landscapes, and developing relevant product positioning for the US and various global markets.
  • Fisher-Price
    Associate Designer/ Sr. Product Designer/ Product Designer - Boys/Preschool Design
    Fisher-Price Jun 2001 - May 2012
    East Aurora, Ny
    • Developed toys for the preschool market (2-7 years).• Managed product development projects under the “Rescue Heroes”, “Imaginext”, and “Shake ‘N Go” brand extensions.• Collaborated with licensors such as Disney, Pixar, NASCAR, and Nickelodeon to incorporate their input into the development of product based on their properties. • Grew the Shake ‘N Go business into a $78 million brand, and a leader in preschool vehicles.• Implemented a computer modeling process to streamline the development process. Successfully demonstrated a process that reduced overall product development time, thereby lowering costs associated with the development of show models.
  • Fisher-Price
    Design Intern
    Fisher-Price Jun 2000 - Sep 2000
    East Aurora, Ny
    Design Internship assisting in the development of technology based learning toys.

Devin Roberts Education Details

Frequently Asked Questions about Devin Roberts

What company does Devin Roberts work for?

Devin Roberts works for Bonkers Toys

What is Devin Roberts's role at the current company?

Devin Roberts's current role is Design Director.

What schools did Devin Roberts attend?

Devin Roberts attended University At Buffalo School Of Management, The State University Of New York, Cleveland Institute Of Art.

Who are Devin Roberts's colleagues?

Devin Roberts's colleagues are Summer Buckman, Chiara Mattern, Paul Baranowski, Jennifer Zapf, Janell Zazueta, Michelle Beloat, Ricardo Abundis.

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