Diane Devlin Email & Phone Number

Advertising responsibilities:* Develop and execute ww advertising and media strategy/plan for corporate campaign which includes digital, print, radio, and out-of-home media buys. * Manage ad agency and collaborate on creative process and messaging. * Develop SEM/SEO and customer journey within the landing environments. * Create KPIs for comprehensive campaign and conduct regular analytics meetings to optimize investments. * Nurture relationships with key members of international media pubs and sponsorships. * Consult and collaborate with internal stakeholders to crystallize messaging and objectives for creative briefs. * Recommend customized regional ad programs for target audience within specific verticals and market segments. * Develop thought leadership, content marketing. and determine demand generation assets used within campaigns, creating lead acquisition. * Create, format, and manage development of web landing pages which map to my strategic development of customer journey. * Oversee/maintain advertising, media, web development, web analytics, and SEM budget. * Manage all third party vendors associated with advertising, media, SEM, web development, and analytics.Marketing Communications:* Manage marcom team, develop strategy for outbound communications, determine KPIs for organization, communicate organizational updates, collaborate with cross-functional organizations to increase efficiencies and effectiveness, aid in professional development