Devon Cox Email & Phone Number

Denver, Colorado, United States

WHAT I DO: I help businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers, established niche players and startups. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director

WHAT I DO: I help eCommerce businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 their websites by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers through established niche players. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director

WHAT I DO: I help eCommerce businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 their websites by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers through established niche players. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director

Greater Denver Area

• Product manager for in house A/B testing tool based on Google Tag Manger (saving company $30k/yr in vendor fees)• Responsible for process improvements to workflows in order to deliver enhanced service and increase conversion rate improvements for clients• Mentored and trained 2 junior analysts• Designed and implemented reporting system for A/B tests saving 20 hours of manual reporting/week• Continued to provide conversion and usability enhancements for clients

Greater Denver Area

• Responsible for increasing conversion rate for over 60 ecommerce businesses• Worked with C-level executives in order to identify and design A/B tests• Designed, ran and analyzed results for over 900 A/B and multivariate tests• Project management of external design and development resources in order to deploy tests and enhancements in an agile environment• Advised clients on vendor selection for site services such as email, site search, loyalty programs, etc.• Coordinated with in house SEO and social agency resources to provide holistic improvements to client sites

Greater Denver Area

• Responsible for paid media channels including Paid Search, Affiliate, Blogger and Display• More than doubled Media spend YoY for 3 years in a row while maintaining ROI targets• Personally created and improved in house bid management process allowing daily bid optimizations of 100k+ keywords, saving company bid management fees (equivalent to ~$150k / month)• Coordinated launch of over 8,000 adgroups with unique landing pages including custom CMS and workflows• Directed over 60 A/B and multivariate tests in 2011• Designed and implemented Blogger program and grew it more than 30x• Managed team of 8 reports and 5 paid interns

Greater Denver Area

• Led Social initiative and grew Facebook program from 60k fans to over 1MM• Led SEO team, built white hat linkbuilding, article dropping and on page SEO programs• More than doubled Paid Search and Affiliate program• Managed 5 reports and 4 paid interns

Greater Denver Area

• P&L responsibility for Paid Search and Affiliate programs• Grew Paid Search program 16x and Affiliate program 4x• Managed 2 reports and 3 paid interns

Greater Denver Area

• Created enhancements to site and backend• Generated over $1MM in incremental revenue via conversion A-B testing• Led cross functional teams to deliver site enhancements in a weekly release cycle• Analyzed product relationships to optimize landing pages

Boulder, Co

• Set strategy for 3 pre-company stage technologies• Defined competitive landscape, researched industries, identified markets and potential partners, created use cases• Worked with local Venture Capitalists, Founders and domain experts to create actionable plans for commercialization

Greater Denver Area

• Researched target industries identifying growth and trends• Performed financial modeling• Maintained prospect database and coordinated mailings

Mba, Marketing & Entrepreneurship

Activities and Societies: • Fellowships: Deming Center Venture Fund, Frank B. Day, Action and Service • Regensburg Honors Academy team.

B.S., Business, Computer Science

Education record