Devon Cox

Devon Cox Email and Phone Number

President @ ConversionTeam | 100x ROI with Conversion Rate Optimization | 14+ years of CRO excellence @ ConversionTeam
Devon Cox's Location
Denver, Colorado, United States, United States
About Devon Cox

🏆Your conversion rate optimization strategy should be realizing at least a 100x ROI. 🎯That’s what we believe and that is the target we set for our clients whenever we start working on a new conversion optimization strategy.🔬We do this by applying the scientific method to conversion rate testing, making sure you convert as much of your website traffic as possible.🙏It’s why we’re trusted by SMBs to Fortune 500s, including: LKQ, Vince, Giftcards.com, JTV, & more.—📈TACKLING RISING AD / CUSTOMER ACQUISITION COSTS & SHRINKING MARKET SHARES 📉With ad costs through the roof and competition increasing year-over-year, it’s the ideal time to do more with what you already have. As you already have traffic coming to you, putting a robust CRO strategy into effect can help you move the needle and ultimately give you the extra “oomph” you need to put a gap between you and your competition.🏭OUR 1-2-3 PROCESS 🏭1) High-impact testing + hitlist strategizing: Using a combo of tests that make sense for YOU and YOUR audience, we identify clear takeaways and optimize your website to create both quick and long-term wins.2) Understand your users: Through in-depth research–including heat maps, user surveys, session recordings, and more–we uncover valuable insights and make data-driven decisions to maximize conversions.3) Personalized user journeys: By understanding user preferences, devices, and channels, we help you create a customized journey that increases brand buy-in and ultimately leads to more sales.📣OUR CLIENTS AND PARTNERS SAY IT BEST 📣“The Conversion Team has been a great long-term partner for JTV. They have brought new insights, helped validate our own ideas, and provided turnkey A/B testing resources. The Conversion Team’s mix of technical proficiency and dedication to client service makes them the perfect complement to our UI/UX practice.”Drew BowmanJtv.com Director, UI/UX—“Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance.”Tim HamptonHouseplans.net Architectural Floor Plans eCommerce Director—“Becky and the entire CRO team have been an invaluable asset to our team. They didn’t just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze data in a new light and with greater expertise.”Aaron ZiemannVitrazza Director of eComm and Digital Strategy

Devon Cox's Current Company Details
ConversionTeam

Conversionteam

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President @ ConversionTeam | 100x ROI with Conversion Rate Optimization | 14+ years of CRO excellence
Devon Cox Work Experience Details
  • Conversionteam
    President | Conversion Rate Optimization Consultant
    Conversionteam Jun 2021 - Present
    Denver, Colorado, United States
    WHAT I DO: I help businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers, established niche players and startups. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner.  We're seeing over 100x ROI and the team is responsive and easy to work with.  We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director
  • Conversionteam
    President | Serving Lead Gen Companies
    Conversionteam Jun 2021 - Present
    WHAT I DO: I help eCommerce businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 their websites by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers through established niche players. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director
  • Conversionteam
    President | Cro Consultant For Saas Companies
    Conversionteam Jun 2021 - Present
    WHAT I DO: I help eCommerce businesses 𝗹𝗮𝘂𝗻𝗰𝗵, 𝗲𝘅𝗽𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗿𝗲-𝗶𝗻𝘃𝗲𝗻𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 their websites by providing turnkey Conversion Rate Optimization programs. I have developed a process over the last 15 years that prioritizes low-hanging fruit, and avoids common mistakes that slow down typical CRO programs.WHAT MAKES ME UNIQUE: I specialize in 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, which has its own set of unique challenges and opportunities. This specialization enables much faster ROI and velocity. Additionally, my team and I have been able to build decades long relationships with some of our clients due to our focus on results, client satisfaction, and responsiveness.WHO I WORK WITH: I work with large Internet 100 retailers through established niche players. My services are extremely agile, and I often work across silos with Product, Marketing and Development teams. 📈SERVICES I PROVIDE:📈 ✅Conversion Audits ✅Complete AB Testing Programs✅Conversion-Focused Analytics ServicesRESULTS FOR CURRENT CLIENTS: Some of my results over the years are: 💰 achieving over 200x ROI for a leading online jewelry site, 💰 over 1000x ROI for the leading gift card e-tailer, 💰 100x ROI for omnichannel fashion brand.WHAT OTHERS SAY: 🗣️"The entire CRO team have been an invaluable asset to our team. They didn't just help us increase conversion rates on our website. They helped solidify the scientific method in our marketing operations and showed our team how to analyze the data in a new light and with greater expertise." ~ Aaron Ziemann, Vitrazza Director of eComm and Digital Strategy🗣️ “Conversion Team has been an outstanding partner. We're seeing over 100x ROI and the team is responsive and easy to work with. We're looking forward to taking our site and revenue to the next level with their assistance." ~ Tim Hampton, Houseplans.net Architectural Floor Plans eCommerce Director
  • Inflow® (Aquired Conversioniq)
    Conversion Rate Optimization Team Lead | Serving Ecommerce, Saas, & Lead Gen Companies
    Inflow® (Aquired Conversioniq) Jan 2016 - Present
    Greater Denver Area
    • Product manager for in house A/B testing tool based on Google Tag Manger (saving company $30k/yr in vendor fees)• Responsible for process improvements to workflows in order to deliver enhanced service and increase conversion rate improvements for clients• Mentored and trained 2 junior analysts• Designed and implemented reporting system for A/B tests saving 20 hours of manual reporting/week• Continued to provide conversion and usability enhancements for clients
  • Conversioniq
    Cro Senior Analyst
    Conversioniq Aug 2012 - Jan 2016
    Greater Denver Area
    • Responsible for increasing conversion rate for over 60 ecommerce businesses• Worked with C-level executives in order to identify and design A/B tests• Designed, ran and analyzed results for over 900 A/B and multivariate tests• Project management of external design and development resources in order to deploy tests and enhancements in an agile environment• Advised clients on vendor selection for site services such as email, site search, loyalty programs, etc.• Coordinated with in house SEO and social agency resources to provide holistic improvements to client sites
  • Shopathome.Com
    Director Of Online Marketing: Customer Acquisition
    Shopathome.Com Jan 2011 - Aug 2012
    Greater Denver Area
    • Responsible for paid media channels including Paid Search, Affiliate, Blogger and Display• More than doubled Media spend YoY for 3 years in a row while maintaining ROI targets• Personally created and improved in house bid management process allowing daily bid optimizations of 100k+ keywords, saving company bid management fees (equivalent to ~$150k / month)• Coordinated launch of over 8,000 adgroups with unique landing pages including custom CMS and workflows• Directed over 60 A/B and multivariate tests in 2011• Designed and implemented Blogger program and grew it more than 30x• Managed team of 8 reports and 5 paid interns
  • Shopathome.Com
    Senior Online Marketing Manager
    Shopathome.Com Jan 2010 - Dec 2010
    Greater Denver Area
    • Led Social initiative and grew Facebook program from 60k fans to over 1MM• Led SEO team, built white hat linkbuilding, article dropping and on page SEO programs• More than doubled Paid Search and Affiliate program• Managed 5 reports and 4 paid interns
  • Shopathome.Com
    Online Marketing Manager
    Shopathome.Com Apr 2008 - Dec 2009
    Greater Denver Area
    • P&L responsibility for Paid Search and Affiliate programs• Grew Paid Search program 16x and Affiliate program 4x• Managed 2 reports and 3 paid interns
  • Servicemagic (Now Homeadvisor)
    Product Manager
    Servicemagic (Now Homeadvisor) May 2007 - May 2008
    Greater Denver Area
    • Created enhancements to site and backend• Generated over $1MM in incremental revenue via conversion A-B testing• Led cross functional teams to deliver site enhancements in a weekly release cycle• Analyzed product relationships to optimize landing pages
  • University Of Colorado At Boulder – Technology Transfer Office
    Mba Intern
    University Of Colorado At Boulder – Technology Transfer Office May 2006 - Oct 2006
    Boulder, Co
    • Set strategy for 3 pre-company stage technologies• Defined competitive landscape, researched industries, identified markets and potential partners, created use cases• Worked with local Venture Capitalists, Founders and domain experts to create actionable plans for commercialization
  • Denver Growth Partners
    Mba Intern
    Denver Growth Partners Jan 2006 - May 2006
    Greater Denver Area
    • Researched target industries identifying growth and trends• Performed financial modeling• Maintained prospect database and coordinated mailings

Devon Cox Education Details

Frequently Asked Questions about Devon Cox

What company does Devon Cox work for?

Devon Cox works for Conversionteam

What is Devon Cox's role at the current company?

Devon Cox's current role is President @ ConversionTeam | 100x ROI with Conversion Rate Optimization | 14+ years of CRO excellence.

What schools did Devon Cox attend?

Devon Cox attended University Of Colorado At Boulder - Leeds School Of Business, Boston College, Hopkins.

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