Direct and manage strategy and content marketing for Explore Minnesota’s website, social media channels, email marketing, and other digital media.

Serve as the chief content producer for Normandale Community College’s social media channels, website redesign project, print magazine, and other traditional and digital marketing needs. In two years, I used my content expertise and thoughtful, data-informed strategy to increase our global social media audience 546% and engagement 236%.

Photography, copywriting, and social content development for a wide range of clients including: Immersive Van Gogh Minneapolis, Cooks of Crocus Hill, Bellecour Bakery, The Ordway, University of Minnesota Theater Arts, IVEY Awards 2017, Alive & Kickin’, Heirloom Kitchen and Bar, Cast Iron Communications Group, Normandale Community College Foundation.

Serve as marketing and communications leader responsible for brand messaging, marketing, and digital content creation for the organization as a whole and for its nonprofit, professional theater program. I used social media expertise to grow a cross-platform audience by 500% in four years, hitting all-time highs in views and engagement with social content and increasing average post reach by over 300%. Supervised a 5-person Audience Services team.

Developed all content (photography and copy) for Brasa's instagram account, doubling follower base in less than a year and increasing average post "like" by 100%.

All concepts, photography, copywriting, and execution for the Alma Blog during Restaurant Alma's renovation project. Worked directly with Alma's Owner/Proprietor and Marketing Director to complete projects at the highest level of standard and brand voice.

Creative work for several accounts, including Summit Brewing.