Leads strategy and content development for MIT Sloan social media channels and editorial SEM campaigns and directs content marketing projects targeting an audience of global business leaders. Leads the design and implementation of digital marketing campaigns for editorial content, including developing strategic paid and organic goals with corresponding KPIs. Identifies new channels, features, and techniques to meet schoolwide strategic goals. Directs the work of the Assistant Director of Digital Marketing and manages relationships with vendors and contractors, including marketing agencies and freelance creative workers. Presents data analysis reports on social media and digital marketing campaigns, highlighting insights for web content development and design. Creates graphic designs and artwork for social media and web use. Leads presentations on social media strategy and best practices to internal and external audiences. Prepares annual budget for social media and digital marketing activities.

Leads content and strategy for MIT Sloan’s social media channels, and collaborates on e-news and content marketing and development for a community of global business leaders. Manages paid social media campaigns to drive web traffic and generate leads. Develops paid and organic social media goals, highlighting KPIs and achievement metrics. Collaborates with branding team to create special paid social media campaigns. Presents data analysis reports on social media campaigns to inform overall content strategy. Creates graphic designs and artwork for social media and web use. Leads discussion on social media strategy and best practices to internal and external audiences, advising on campaign development and construction.

Oversaw daily public relations and social media operations for the largest cultural institution in the State of Maryland. Developed multiple, simultaneous communications plans for weekly concert programs, BSO OrchKids, education programs, and special events. Developed and executed organic and paid social media strategy across platforms; utilized A/B testing, building lookalike audiences, and retargeting in creating paid social media ads to increase awareness and drive sales. Provided social media analytics reports to colleagues to determine course of marketing efforts for concerts and special events. Wrote and distributed press releases, opinion pieces, and executive statements. Pitched stories and coordinated with press outlets to generate positive and compelling publicity for new media and traditional outlets. Wrote and edited copy for radio and TV ads, social media ads, and other marketing materials. Created video content for BSO website and social media. Served as editor of bi-monthly program book, writing all original editorial content, and directing artwork and layout. Managed Communications Coordinator position.

Managed production and administration of all presentations and events, coordinated with artists and managers on all logistical operations, and supervised concert-day staff and office intern. Built website content and managed all social media accounts. Provided feedback on web and social analytics to inform marketing strategy. Managed print and digital advertisements, setting pricing and soliciting new advertisers. Led production of all publications, including annual brochure and season program book, writing copy and directing layout and design. Wrote and edited press releases, e-news, and radio ad copy. Managed all aspects of box office and donor database CRM system, ticket sales, and analysis.

Provided research, teaching, and general administrative support to Dr. Robert Fallon in the Musicology Department. Conducted extensive research on 20th-century music and works of Olivier Messiaen. Contributed published material to Dr. Fallon's "Messiaen Perspectives" (Ashgate, 2013). Assisted students with comprehension of subject material; proctored and graded exams.