-Developed and executed integrated global campaigns to meet KPI goals-Owned and managed PPC advertising campaigns including the strategy, design, implementation, and analysis of ad performance-Architected marketing operational framework, lead lifecycle, and established best practices for team campaign activities via HubSpot and Salesforce-Responsible for owning and integrating marketing technology stacks, improving workflow and optimizing automation-Owned landing page testing and development via Instapage-Cross-functional project manager for marketing department via Monday.com

-Developed, maintained and executed demand generation plans aligned to business goals -Developed and implemented lead lifecycle and marketing automation via Marketo -Developed buyer's journey, lead flow process, and best practices for sales enablement -Architected lead nurture process for target markets and verticals -Identified lead generation opportunities by partnering with associations and publications -Content planning, management, and strategy -Defined reporting processes for forecasting, marketing attribution, and ROI

-Developed lead generation concepts and managed the development of each into product specific campaigns -Utilized Marketo to segment prospect lists and execute campaigns and reporting -Lead SMB website refresh and content development -Maintained and developed content for SMB blog -Social media management and leveraging various platforms to drive traffic to gated content -Developed marketing sponsorship activities/campaigns and maintained relationships with trade associations and partnered publications for lead generation -Maintained and audited marketing asset library

-Led an extensive content migration/website refresh launch with responsive framework-Built and managed complex web promotions, landing pages, and segmented content-Worked closely with IT, graphic designers, and merchants to develop web content for optimal UX-Lead Performance Bicycle/Nashbar email campaigns-Became highly proficient in WebSphere Commerce, Adobe Dreamweaver, Excel Visual Basic, IBM Watson, IBM Marketing Cloud, Workfront, JIRA, and Trello

-Managed Performance Bicycle website content and promotion execution -Supported Performance Bicycle email production-Supported Nashbar website content and promotion execution -Supported Nashbar email production-Worked closely with proof lists to ensure accuracy of content, including verifying all links and content within emails prior to deployment.-Proofed the daily production assets against production schedule and content management system-Assisted in training implementation and documentation

-Developed marketing vision and mission-Developed marketing strategy for company -Brand management and strategy-Developed growth strategy-Developed and managed company website -Created monthly emails for customer base via Constant Contact and MailChimp-Conducted consumer insights, customer analysis and target market analysis-Managed customer relationships and experiences -Maintained corporate image through publicity and advertisement-Maintained social media accounts-Maintained company’s reputation and presence online/in the communityProjects:-Devised company website via WordPress and developed simplified booking by creating an integrated form for clients to book rides. I conducted weekly reports based off of online submissions to track trends on geographical locations, age groups and frequency.-Developed the direction of the company’s first commercial. Sought the videographer and the music producer for project. Acquired slots at movie theatres to host company commercial. -Developed promotional material, loyalty programs and client contests. Created promotional products and developed a distribution strategy. Devised loyalty programs that yielded data regarding client frequency. Held client contests via social media to promote company. -Coordinated multiple company events and participation in community: Benefit for CLAWS, Inc. 2013, Goodfellas Taxi Anniversary Celebration 2014, Elderberry Festival 2014-2015, Carrboro Wrestling 2014-2015

-Maintained social media accounts: Facebook, Twitter, Google+ and LinkedIn-Developed monthly social media campaigns and strategies-Maintained Hootsuite as a platform to delegate and schedule social media posts-Developed product pages via Magento to sculpt a user-friendly interface for company’s website-Condensed products via Magento for Search Engine Optimization (SEO)-Maintained company’s reputation and presence online-Updated and verified customer accounts for future email campaigns -Assisted in general marketing tasks daily-Became highly proficient in MACH, Magento, Hootsuite, MS Word, Excel and Office 365

-Supported activities and projects in Finance, Call-Center, Merchandising and Marketing-Assisted in collections, journal adjustments, customer invoicing and credit memos-Assisted VP of Operations in daily tasks and weekly meetings-Assisted company in transitioning between systems by developing Access reports exporting data-Assisted in updating pricing for catalog/website (annually)-Assisted in GSA pricing and uploads-Resolved administrative issues through research and identifying solutions-Developed strong communication skills as point of contact between company and vendors-Became highly proficient in Sage X3, MACH, MS Word, Excel, Access and Office 365