Devon Bray Email & Phone Number

Bloomington, IN, US

• Leading the design team through the handoff process, ensuring continuous collaboration with developers and successful translation of designs into a functional product

• Expanded and implemented a comprehensive design system for CareerRipple, ensuring accessibility and a consistent, cohesive user experience across all platforms
• Conducted thorough reviews of over 50 pages to maintain design consistency and adherence to established design principles
• Collaborated with a cross-functional team, including UX researchers, writers, and web developers, to address user feedback, identify issues, and enhance overall user experience
• Redesigned landing pages with a focus on enhancing user engagement and sign-up conversions
• Participate in design sprints within a team of UX designers to brainstorm, prototype, and iterate on solutions

• Co-leading the product team in an early-stage start-up, facilitating brainstorming sessions to ideate innovative solutions and shape the app’s development
• Conducted comprehensive competitor and market research, providing valuable insights that will help guide the initial conceptualization of the app

• Collaborated with startup founder to pinpoint the brand and voice of the company
• Designed a custom logo and branding guidelines that aligned with the company's vision

Bloomington, Indiana, United States

• Boosted user experience and engagement on the NODA (YourMembership) and ACUI (WordPress) websites by creating content using Adobe Creative Cloud and maintaining and developing web pages with HTML/CSS
• Produced animated GIFs and stickers for the company's brand, garnering over 1 million views on GIPHY and significantly increasing brand visibility and engagement in the digital space
• Implemented targeted marketing strategies and revamped email designs resulting in a 40% increase in clickthrough rate (CTR), effectively driving engagement and amplifying visibility for ACUI initiatives and events
• Led and mentored a volunteer team of 16 individuals, overseeing regional marketing efforts to effectively promote ACUI's initiatives and events, demonstrating supportive leadership and clear communication
• Created brand guidelines, marketing assets, promotional products, annual reports, and associate member guides for the 2021 and 2022 NODA Annual Conference

Nashville, IN

• Promoted sales and expansion through door-to-door marketing, email, and calling campaigns
• Provided customer service to effectively communicate technical concepts to various audiences
• Created an interactive analytics dashboard in Excel to easily track customer conversions

Bloomington, Indiana

• Ensured quality communication between the business and their clients
• Self-managed my time between 12+ clients to provide care catered to their needs

Evansville, Indiana

• Created promotional content including ads for a contest partnering with the Indianapolis Colts
• Performed market research for the creation of new advertisements and product changes
• Edited new product labels and packaging to ensure consistent, quality branding

Bachelor'S Degree, Marketing, Management, International Business, Professional Sales With A Minor In Telecommunications

Activities and Societies: Indiana University Student Foundation, Graphic Design club, American Marketing Association, Civic Leadership.

Marketing