• Leading the design team through the handoff process, ensuring continuous collaboration with developers and successful translation of designs into a functional product

• Expanded and implemented a comprehensive design system for CareerRipple, ensuring accessibility and a consistent, cohesive user experience across all platforms• Conducted thorough reviews of over 50 pages to maintain design consistency and adherence to established design principles• Collaborated with a cross-functional team, including UX researchers, writers, and web developers, to address user feedback, identify issues, and enhance overall user experience• Redesigned landing pages with a focus on enhancing user engagement and sign-up conversions• Participate in design sprints within a team of UX designers to brainstorm, prototype, and iterate on solutions

• Co-leading the product team in an early-stage start-up, facilitating brainstorming sessions to ideate innovative solutions and shape the app’s development• Conducted comprehensive competitor and market research, providing valuable insights that will help guide the initial conceptualization of the app

• Collaborated with startup founder to pinpoint the brand and voice of the company• Designed a custom logo and branding guidelines that aligned with the company's vision

• Boosted user experience and engagement on the NODA (YourMembership) and ACUI (WordPress) websites by creating content using Adobe Creative Cloud and maintaining and developing web pages with HTML/CSS• Produced animated GIFs and stickers for the company's brand, garnering over 1 million views on GIPHY and significantly increasing brand visibility and engagement in the digital space• Implemented targeted marketing strategies and revamped email designs resulting in a 40% increase in clickthrough rate (CTR), effectively driving engagement and amplifying visibility for ACUI initiatives and events• Led and mentored a volunteer team of 16 individuals, overseeing regional marketing efforts to effectively promote ACUI's initiatives and events, demonstrating supportive leadership and clear communication• Created brand guidelines, marketing assets, promotional products, annual reports, and associate member guides for the 2021 and 2022 NODA Annual Conference

• Promoted sales and expansion through door-to-door marketing, email, and calling campaigns• Provided customer service to effectively communicate technical concepts to various audiences• Created an interactive analytics dashboard in Excel to easily track customer conversions

• Ensured quality communication between the business and their clients• Self-managed my time between 12+ clients to provide care catered to their needs

• Created promotional content including ads for a contest partnering with the Indianapolis Colts• Performed market research for the creation of new advertisements and product changes• Edited new product labels and packaging to ensure consistent, quality branding