- Network and source external speakers for weekly sessions to provide TU-AMA members with professional experience and networking opportunities.- Organize TU-AMA’s annual Marketing Week, including 3 speaker sessions, a networking social, and an office tour.- Implement workshops focused on LinkedIn, resume building, website building, and personal branding to further develop members’ professional skills.- Facilitate organizational growth by collaborating with 20 other directors on developments and events like CherryConsulting, Chapter Plan, Regional Conference, workshops, committee meetings, and speaker sessions.

- Assist through the preparation of a 20-page marketing case document, conducting primary and secondary industry and company research to provide marketing and communications recommendations for success within the Generation Z consumer segment for sponsoring company, The Wall Street Journal.• Analyze various data sets to form trends amongst our primary and secondary data to plan marketing tactics and promotions that increase awareness, perception, and market share of WSJ• Build and develop graphics and slides for a 100-page deck to accompany a 25-minute presentation to senior management.

- Developed websites for clients using WordPress and Wix to boost online presence and increase customer acquisition.- Designed wireframes and UI/UX concepts using Figma software optimized for fluidity across a variety of display sizes.- Consulted businesses on marketing strategies to drive brand awareness and improved SEO scores on Google listings.- Organized several project timelines simultaneously and delivered each one effectively by strict deadlines.

- Conducted securities research in the GICS technology sector for PYPL and PAYX holdings.- Assisted team of four in developing an initiating coverage report for PYPL.- Gained experience in value investing, financial modeling, and market analysis.

Attended meetings including speaker sessions, consulting, and workshops to learn more about the marketing industry and connect with other marketing students

- Led a team of seven student consultants in developing and executing a marketing strategy for two retail brands.- Developed weekly project agenda and organized meetings weekly with consultant team.Audited and revamped full website for Sunflowers, drove average page views up by 53.7% from last year.- Increased content interactions on Village Outfitters Instagram account by 261% over relative three-month period.- Planned brand ambassadorship program with prospective Instagram influencers.

- Managed Verizon telecom account with senior sales representatives generating $6,000 worth of sales in first six weeks.- Coached entry-level sales representatives in customer service communications and relationship building.- Generated and closed leads to drive $25,000 worth of sales for Palmetto Solar.- Organized client accounts and leads on HubSpot CRM to streamline sales data.