Devon Lucia Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

Our goal is to bring awareness to countless causes affecting young people today. We produce shows that have relevant plot, characters, morals, and experiences and couple them with a charitable cause. Our company then host fundraising events and charitable outreach programs in order to raise as much money and awareness as possible. In addition to other fundraising opportunities, if we meet our fundraising goal we will be able to donate an entire night's worth of ticket profits to those same local charities fighting everyday to better our world. Fundraising and awareness efforts to support each cause will be intertwined with each individual show's plot. ABOUT USBy attending our show you are not only supporting local arts, you are also standing up for everyone who has ever fought to make their dream a reality. We are a local production company, striving to provide community art and entertainment that has a heart and a message. We showcase talented young people aspiring to follow their dreams in the performing arts. Hi Eugene Theatre Productions is a family run company. Without our families none of us would be where we are today and we are so grateful to have been able to bring such a fantastic group of creative and talented people together to do what we all love, live theatre.

Developing and stewarding global branding for the portfolio of travel brands under Panorama.Panorama brings a broader perspective and new possibilities to the world of travel through timeshare exchange, home swap, and global travel subscription and technology options. We’re part of Travel + Leisure Co’s family, and our brands include: RCI, 7Across (formerly DAE), Love Home Swap, the Registry Collection, @Work International, and Alliance Reservations Network (ARN). Each one known for elevating the travel experience for our partners and their millions of members worldwide. Learn more at panorama.com.

Orlando, Florida

Creative Development and Brand Management • Lead the development and execution of mainline advertising creative for all mediums including TV, radio, digital display, print, paid social media and out of home for Sesame Place, SeaWorld San Antonio, Aquatica San Antonio and Discovery Point• Key contributor to mainline advertising and brand management for Busch Gardens Williamsburg • Manage the development of collateral and promotional materials for SeaWorld Parks & Entertainment national sales channels, merchandise and strategic partnerships • Support the campaign development for new attractions and cross-portfolio marquee events (Howl-O-Scream) through photo and video production, naming, logo, key visual and DNA development Strategic Planning and Optimization • Facilitate the development of multi-million dollar media campaign for key markets of PA, NY, San Antonio and Houston• Support media strategies and optimization through analysis and A/B testing to maximize revenue goals• Implement park specific media plan through briefing process with the media agency and managing ongoing updates based on market and sales fluctuations. • Utilize segmentation studies, ad tracking, media mix modeling (MMM), and digital return on ad spend (ROAS) to elevate creative, provide ongoing measurement, and generate planning recommendationsRelationships and Communication• Champion relationships with creative, production and print agencies• Partnering with various departments, stakeholders and executive leadership to ensure communication priorities, provide collaborative feedback and manage production budget• Manage advertising relationship with Sesame Street to ensure brand integrity through licensed IP in advertising and corporate communications for Sesame Place, SeaWorld Bay of Play, Busch Gardens Tampa Safari of Fun and Busch Gardens Williamsburg Forest of FunKey Campaign: Manage execution and advertising roll out of Sesame Place new brand campaign, Go before they grow

Orlando, Florida Area

Summary: Managed the creative development and execution of attendance driving and brand-building marketing campaigns for SeaWorld Orlando, Aquatica, SeaWorld’s Waterpark and Discovery Cove • Managed in-park signage, sales collateral, internal communications, event and sponsorship marketing and promotions for in-park revenue departments (merchandise, culinary, education & tours)• Supervised content production for social media content and PR communications• Led a team to develop sales campaigns and tactics across company portfolio of products and services with key strategic hotel and retail partners• Provided budget oversight and strategic direction to creative, production and print agencies Key Campaign: Led the development of the integrated communication campaign and creative development for new in-park show, Sea Lion High, for public relations, sales, events and guest communications

Celebration, Florida

Summary: Led the execution of integrated brand marketing tactics, including e-mails, digital banners, web graphics, print ads and sales collateral• Developed and produced photo and video shoots, script writing, while coordinating production team and talent, maintaining budget, editing and routing for approvals• Managed multiple social media communities on a daily basis by keeping an editorial calendar, developing content in the form of copy, photos and videos, optimizing content for increased engagement and reporting on analytics • Facilitated the national lead generation promotion in partnership with Scholastic Inc., managing sweepstakes website, collateral and in-school prize fulfillment, resulting in record-breaking leads and web visitation• Contributed to the strategic development of DYP rebranding and 5-year plan; responsibilities included market research, competitive analysis, inter-departmental partnerships, development and delivery of executive presentations• Supported the launch of new product portfolios through partnerships with major divisional departments including, Walt Disney Imagineering and Disney Educational Productions• Developed strategic integration of mobile applications, including launch of new website & digital enhancements into the DYP guest experience Key Campaign: Managed the creative development and annual print of Disney Extra Credit Magazine 125,000+ circulation. Responsibilities included leading creative input meetings, reviewing spread and cover designs, managing approvals, selling ad placements, maintaining timelines

Lake Buena Vista, Fl

Summary: Executed the front-line representation of The Walt Disney Company brand for guests of the Magic Kingdom• Attended to all guest needs, concerns and queries to deliver a magical Disney experience• Maintained an extensive knowledge of the history and operation of the Disney Theme Parks & Disney Company• Utilized quick thinking and problem solving skills to adapt to various situations

Rockville Center, Ny

Summary: Supported the development of marketing and guerilla communication plans to generate awareness for client events• Facilitated audience research, social media content calendar, viral stunts and executed video packages • Managed company’s social media and blog accounts including content development • Served as copywriter for proposals, presentations ad copy, scripts, as well as bi-weekly e-mail newsletter to 6,000+ recipients

Summary: Represented the Hofstra University English Department's Degree Concentration in Creative Writing. • Participated in a number of public speaking events at open houses and department information sessions• Contact for incoming or current students interested in major in English Literature and Creative Writing.

Hempstead, New York

Summary: Severed as script and creative advisor for student films: Anabelle, directed by Dannon Lucia; The Reaper, directed by Andrew Rezin; and The Girl on the Beach, directed by Jackie Manfre• Produced original plays for Spectrum Plays and Players; Playwright/Producer/Director for Experimental Works Showcase and executive producer and director of Children’s Theater

Hempstead, New York

Sumamry: Launched a guerrilla and social media marketing campaign to generate awareness for the Disney College Program • Lead a team of six to promote the Disney College Program on two campuses• Managed campus based Facebook and Twitter accounts, social media events, and collateral campaign• Conducted live presentations and speaking engagements for students, faculty, and parents/guardians of audiences of 200+ people; offered workshops, attended job fairs, and networked with deans, professors and faculty

Warner Bros. Records

Summary: Executed national album release promotional events through guerrilla marketing strategies generate and expand awareness to drive album sales and attendance to in-store CD releases• Support media appearances on national networks including MTV’s TRL and national morning shows • Championed viral marketing campaigns as on-camera host for YouTube videos

Master Of Arts, Media Studies And Film; Certificate In Media Management

B.A., English Creative Writing & Literature, Mass Media Studies, Theatre Arts

Activities and Societies: Cum Laude (3.7 GPA), Sigma Tau Delta International English Honors Society, Disney College Program Alumni.