Devon Welborn
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Devon Welborn Email & Phone Number

Director, Digital Strategy at RKD Group
Location: Dallas-Fort Worth Metroplex, United States 9 work roles 1 school
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Current company
Role
Director, Digital Strategy
Location
Dallas-Fort Worth Metroplex, United States
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Who is Devon Welborn? Overview

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Quick answer

Devon Welborn is listed as Director, Digital Strategy at RKD Group, a with 546 employees, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a matched LinkedIn profile for Devon Welborn.

Devon Welborn previously worked as Associate Director of Digital Operations at Dunham+Company and Digital Strategist at Dunham+Company. Devon Welborn holds Bachelor Of Arts (B.A.), Strategic Communications from Oklahoma State University.

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RKD Group

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Profile bio

About Devon Welborn

I am an experienced Marketing and Communications Manager with a passion for nonprofit marketing and fundraising. I pride myself in cultivating trust-based client and donor relationships, creating strategic marketing and fundraising plans, creative problem solving, employee mentorship, process development, and always challenging myself and others to go the extra mile. I am driven by the mission of nonprofits and the opportunity to think both creatively and analytically. I graduated from Oklahoma State University with a bachelor's in Strategic Communication.

Listed skills include Leadership, Powerpoint, Social Media, Video Production, and 46 others.

Current workplace

Devon Welborn's current company

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RKD Group
Rkd Group
Director, Digital Strategy
Texas, United States
Website
Employees
546
AeroLeads page
9 roles

Devon Welborn work experience

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Director, Digital Strategy

Texas, United States

Associate Director Of Digital Operations

Plano, Texas, United States

Digital Strategist

Plano, Texas, United States

Provide strategic direction, data analysis and program planning to help nonprofitclients expand their development efforts. Develop digital direct response campaigns and manage the continual optimization process of email messages, landing pages, donation forms, and web-pages in order to increase brand awareness, acquire donors, grow email files, and drive results for clients' organizations. Report back to clients regarding digital campaign performance in comparison to projections for KPIs including but not limited to: email message performance, site traffic, donation conversions, lead and donor acquisition, and revenue. Oversee and manage account coordinators.

Jun 2021 - Jan 2023

Marketing And Communications Manager

The Bridge Homeless Recovery Center

Dallas, Texas, United States

Responsible for all communications and ensuring that messaging is consistent and compelling. Externally representing the organization to stakeholders, interested parties, and the public and internally assuring that staff is aware of happenings of the organization. Drive the overall communication strategy for the organization and represents The Bridge throughout the community.Support the growth of revenue with communications and marketing campaignsCreate fiscal year marketing and communications business planLead development and execution of long term and project-based marketing and communications strategiesManage and direct messaging for The Bridge brand ensuring brand compliance of all materialsOversee strategy, concept, design and creation of all marketing and communication activities and collateralDevelop and produce strategy and content to engage and educate audiences across various channels, including newsletters, email marketing, blogs, graphics, website, and social mediaAssist CEO with personal social media accounts to elevate brand of The BridgeRedesigned website; manage and optimize websitePrepare income and expense budgetsGenerate internal and external publications to support mission, awareness, funding, and engagement to best leverage positioning, budget and opportunistic messages to all visitorsPitch media and secure stories for placementPlan and execute fundraising events and campaignsPlan and shoot photoshoots quarterlyAssist with recruiting Board members, volunteers, and donorsServe as point of contact for tour groups and media outletsCollaborate with Development Manager, Grant Manager, and Chief Services and Programs Officer to communicate funding needs across various channelsInnovate new and creative ways to communicate our mission and assist in fundraising Assist in managing database and conducting quarterly database clean-ups

Apr 2020 - Jun 2021

Digital Associate Account Manager

Richardson, Tx

Provide strategic direction, data analysis and program planning to help nonprofitclients expand their development efforts. Develop multi-channel direct response campaigns and manage the continual optimization process of email messages, landing pages, donation forms, and web-pages in order to increase brand awareness, acquire donors, grow email files, and drive results for clients' organizations. Report back to clients regarding digital campaign performance in comparison to projections for KPIs including but not limited to: email message performance, site traffic, donation conversions, lead acquisition, and revenue. Oversee and manage account coordinator.

Apr 2019 - Apr 2020

Digital Senior Account Coordinator

Richardson, Tx

Led client projects in the digital channel through efforts such as production workflow, quality control, and serving as the main point of contact for clients. Prepared strategies and planning meeting presentations to present to clients in regards to previous campaign and revenue results, testing ideas, and budgets and projects for upcoming campaigns. Trained and managed two interns and a coordinator.

Jul 2018 - Mar 2019

Digital Account Coordinator

Richardson, Tx

Supported many clients and their digital projects ranging from online fundraising campaign management to website redesign, online marketing, social media, SEO and email initiatives. Managed production workflow between Client and Agency Services to ensure client needs and expectations are met and delivered on time with quality control standards. Developed procedures, documented client meetings, generated analytics reports, and general project management.

May 2017 - Jul 2018

Digital Media Intern

Worked side by side with the Social Media Coordinator in creating content, scheduling content and monitoring content on OSU's admissions social media accounts. Worked in many platforms for social creation, planning, and scheduling such as Google sheets, Adobe Creative Cloud and Sprout Social. Assisted with updating the Undergraduate Admissions website, planning special events, tracking inventory and creating the yearly publications binders.

Jan 2016 - May 2017

Server

The Colony, Texas

May 2015 - Jan 2016
Team & coworkers

Colleagues at RKD Group

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1 education record

Devon Welborn education

FAQ

Frequently asked questions about Devon Welborn

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What company does Devon Welborn work for?

Devon Welborn works for RKD Group.

What is Devon Welborn's role at RKD Group?

Devon Welborn is listed as Director, Digital Strategy at RKD Group.

Where is Devon Welborn based?

Devon Welborn is based in Dallas-Fort Worth Metroplex, United States while working with RKD Group.

What companies has Devon Welborn worked for?

Devon Welborn has worked for Rkd Group, Dunham+Company, The Bridge Homeless Recovery Center, Oklahoma State University, and Topgolf.

Who are Devon Welborn's colleagues at RKD Group?

Devon Welborn's colleagues at RKD Group include Anita Kumar, Donna-Maree Chamorro, Robert Perkins, Zia Siddique, Mba, and Kavitha Pugal.

How can I contact Devon Welborn?

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What schools did Devon Welborn attend?

Devon Welborn holds Bachelor Of Arts (B.A.), Strategic Communications from Oklahoma State University.

What skills is Devon Welborn known for?

Devon Welborn is listed with skills including Leadership, Powerpoint, Social Media, Video Production, Sharepoint, Client Relations, Online Marketing, and Digital Strategy.

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