Devrat Singh Email & Phone Number

Bengaluru, Ka, In

Bangalore, Karnataka, In

Product Leadership:● Identified the market positioning and launched Lemonn - A Stock Broking App with focus on New Retail Users ● Leading the Product Strategy and Execution for 7 Pods ie Stocks, Futures & Options, IPO, Mutual Funds, KYC, Payments, Professional Trading Web Platform● Enabling multiple verticals like User Communications, Support, Affiliates, Marketing and Operations via Product0→1 Product Launch: ● Built from scratch, the MVP version of the investment app in stealth mode for 9 months, and launched to public in Apr’24● Built a clean and simple, new-to-market focussed, UI/UX● Built multiple systems from grounds up like Discovery, Trade, Portfolio Management, KYC and Payments● Identified product opportunity in Stock Discovery and Decision Making space and built solutions like Brand to Stock mapping game, Real time Sectoral view of market performance, Top Analyst Picks with maximum upsideGrowth:● Increased KYC funnel conversion by introducing a gratification based KYC flow ● Increased Daily Acquisition rate by creating a gamified referral based affiliate program● Increased CoinSwitch 15 day Cross Selling rate by A/B experimentation with Copy, Pitch and Design

Bengaluru, Karnataka, In

Leading the Growth, Retention and Monetization charters for the supply-side (Fleet Owners/Brokers) of India’s largest freight marketplace● Owned the supply charter since 2.5 years to take the transactions per day from 1k to 50k● Built, owned and executed the category supply roadmap along with business and leadership since more than 1.5 yearsGrowth● Category Acquisition:○ Setup and supported new acquisition channels of marketing, tele-sales and ground sales○ Optimized the current channels of category discovery within the app, increasing the cross-sell traffic○ Improved out of app category discovery by introducing personalization and custom sound to notifications○ Redesigned the signup flow to reduce CAC● Category Activation:○ Improved the onboarding experience of the new users via an Audio-Visual Assistance feature○ Built a 2-way marketplace by capturing the availability of supply too via Set Alerts feature○ Designed the new and minimalistic view of Filters to improve adoption and conversionsRetention● Built localisation capabilities in the entire category experience in 5 languages increasing retention by 25% in non english customers ● Increased Trust on the platform by:○ Setting up a ratings and reviews acquisition mechanism throughout the category capturing more than a million ratings in 1 year○ Setup a reputation distribution mechanism by building content rich user profiles and creating visibility via inhouse caller id cards○ Increasing the verification acquisition run rate by setting up an Instant KYC process● Improved connect rate across the marketplace by building a chat option for the usersMonetization● Identified the right approach and built a subscription service for users deriving high value from the platform● Improved the renewal rates by introducing autopay option in the payment flow

Bengaluru, Karnataka, In

Enabling the Growth and Trust charters of the supply-side of India's largest Freight Marketplace, through product based solutions

Worked on developing Product and Growth insights for the business through marketing experiments and learnings. Primarily focussed on the Digital Marketing aspect of the process. Handled App Store Optimization, Search Engine Optimization and Pay per Click ads campaigns end to end in parallel, to develop the observations for Product and Growth

Bengaluru, Karnataka, In

Managed analytics of special projects and existing products in the ride allocation mechanism of the Ride Share

Worked on the online marketing of the Oldest Techno-Management Festival of India over 5 social media platforms.

Mumbai, Maharashtra, In

Worked operational and data driven comparison of 2 Steel producing plants and provided an optimized process for production of improved grade of steel.

Worked with a team of over 100 people and put up 6 theatrical events in an year while participating and contributing actively.

Post Graduate Program In Management, Information Technology

Education record