Buying, Product development, Category management for leading Indian and international fashion brands; a keen acumen in understanding businesses holistically. A part of core teams for new brand launches and growth journeys; exposure to international market trends and best buying practices.Keen propounder of sustainable development - mentored Kaskom, a for-profit social startup in Tamil Nadu promoting Desi, indigenous cotton and slow fashion.Lived my entrepreneurial dream through Butterfly By Devyani, my e-commerce label, one of the early entrants during the e-comm boom in India; offline presence in Bahrain. Online presence - shopo.com, flipkart.com, styletag.com, exclusively.in, eBay.in, utsavfashion.com.Worked directly with artisans in craft clusters of West Bengal and Madhya Pradesh, a craft and culture enthusiast with a love for sourcing traditional crafts, artisanal products, and Fair Trade. Formally studied Spanish language, and a blogger in Spanish language - La Cultura India, a docu-series of Indian crafts & textiles. Other assignments: costume design for music videos - Munyati, an Indo-Arabic collaboration; Theiyye, winner of Best Music Video at IIFK, 2015.