Devyani Ali Email & Phone Number

Germany

Berlin, Germany

Berlin, Germany

• Successfully delivered complex IT and marketing projects with cross collaboration across teams; Increase in project completion rate by 20 % • Effective multiple project and global stakeholder management• Led a team of 6 project managers and provided strategic guidance to ensure 100% project success of digitization and scaling projects• Responsible for external vendor management including negotiations and contract processing• Achieved 40% efficiency increase via creation of standardized processes, documentation, project reports, continuous enablement of team and change management

Berlin Area, Germany

• Successfully created and executed global Go-To-Market strategy for Managed Service Provider target audience resulting in increase of SP signups by >500%, fueling Acronis' ARR business• Feature-rollout and product launch management resulting in a 30% increase in lead generation and ARR (Average Recurring Revenue)• Developed, tested and carried out partner lifecycle marketing campaigns, comprehensive promotions, website relaunches, and CRM campaigns leading to decreased churn by 5%

• Effectively communicated portfolio performance and investment recommendations to product management• Successfully negotiated and acquired add-on services from external vendors, resulting in a new business model

• Successfully led a team of 8 product managers to launch innovative and profitable products• Collaborated with marketing teams to drive end customer acquisition campaigns

• Led cross-functional teams to successfully launch and promote innovative B2C products to global markets• Conducted market research and competitive analysis to identify customer needs, market trends, and positioning opportunities

• P&L responsibility for the complete product portfolio in UK• Responsible for marketing campaigns (online and offline), customer relationship management, website, and promotions • Conducted market research and competitive analysis to identify customer needs, market trends, and positioning opportunities

• Collaborated with cross-functional teams to develop and implement media campaigns for Ireland and UK• Created the most successful marketing campaign - Crazy Frog in UK and Ireland

• Successfully developed and started the Undergraduate and Vocational Scholarship scheme 2003-2006• Collaborated with British Councils in South Asia and Middle-east to deliver high quality education seminars and on-site fairs• Developed an education agents network, established rules for an accreditation program and education growth strategy

Bachelor, Business Management

Masters, International Marketing

Advanced Diploma, Software Technology

Bachelor, Economics