Adrien De Walque Email & Phone Number

Bruxelles, Région De Bruxelles-Capitale, Belgique

Région De Bruxelles-Capitale, Belgique

From 2020, I've been involved in a reflection concerning the development of new digital platforms for RTL info and led a series of workshops to identify a vision, a strategy and establish the roadmap for future developments.In January 2021, as soon as this ambitious project was validated, I've been officially appointed to take up the role of RTL info Digital Product Owner with the mission to: - Change the website and mobile application in order to maximize UX and retention - Integrate rebranding- Evolve the video player- Develop new personalization features- Change the CMS- Deploy a data collection and enrichment strategy - Change the adservers/analytics solutionsAll this by challenging and arbitrating the needs of editorial, monetization, technological needs and the developments needed for the UXThe workload was huge and intensive for two years until the release in January 2023: It involved around fifteen FTEs, divided into several squads (Web, Mobile, SSO, Player, Pub, UX, etc.) for which I had to prioritize each sprint and validate each release.Today, a year later, we can truly say that this project was a success but it is just the beginning: the products must constantly be improved, because they operate in an extremely competitive environment.

Région De Bruxelles-Capitale, Belgique

I am responsible for the data team in the "Digital Acceleration, Data and Innovation" department.Our team aims to provide data solutions across the entire business. (Data visualization in PowerBI, Digital analyses, B2B data & segmentation, CDP & Marketing automation tools for the CRM).

Région De Bruxelles, Belgique

RTL Belgium having decided to bring together digital expertises in a single pole, my first responsibilities in digital radio extended to digital INFO (RTLinfo) and digital TV (RTLplay). I became responsible of the whole digital audience trough all the Research teams at RTL.Digital being more and more involved into TV and Radio studies, I very closely follow up their evolutions by sharing with my colleagues.In addition to those responsibilities, I'm in charge of data visualization for the company.My team and I deliver personalized reports in PowerBI for each of our internal clients so they can monitor their business and strategies. This role involves evangelizing digital principles and the importance of data among other departments and members of executive committee.My function being very polyvalent:- I'm also in charge of the quality of all our digital data- I represent RTL Belgium and IP Belgium at the Internet Technical Comittee at CIM. Here we discuss the future of the official belgian internet study- I'm in charge of the development of several projects for setting up analytical tools, working closely with each product managers, our IT department, developers and digital agencies- I am responsible for analyzing digital platforms' audiences and doing market researches in order to make recommendations to both our publishers and our sales house- I'm involved in every digital project's kick off to bring my expertise.I am very curious and enthusiastic by nature. I quickly see the possible optimizations, no matter the subject and turn all the problems into challenges which makes my job very exciting.

Région De Bruxelles, Belgique

- Analyzing the results of Internet studies and reporting regularly toall radios (RTL Belgium + IP Belgium's radios (Nostalgie, Fun radio, Antipode, Sud Radio, NRJ VL, ...))- Analyzing & reporting the performance of Websites / Apps / Streams and those of the competition- Organizing data around business arguments for the saleforce and developing presentations to the advertising market- Analyzing the advertising expenditures data and doing some reports- Establishing inventory forecastings and 'Ratecards' for our Digital Radio offers- Writing presentations & pitches- Spreading digital radio principles among experts- Estimating potential of business opportunities for IP Belgium- Treating classic audience FM radios- Implementing and evangelizing BI tools through the organization -...

Région De Bruxelles, Belgique

Representing RTL Belgium and IP Belgium at the CIM Internet CT Committee.In that committee we define the strategy and methodology of the official belgian digital internet measurement

La Hulpe

Immoportal.com was a new Real Estate Website launched in January 2015. This innovative portal combined performance, intelligence, ease of use through the implementation of the latest technologies.Having been hired from the beginning, I held a polyvalent role within the startup and therefore held several functions at the same time.As a Marketing & Community Manager, my missions were:- Creating and Managing social media activities to acquire new leads and deliver a solid employer brand- Participating in Immoportal's general strategy- Developing partnerships with real estate's actors- Market ResearchsAs a "Customer Care & Technical" Manager, my missions were:- Acting as an intermediary between the client's needs and our developers- Suggesting improvements and implementing new features on the website- Engaging with leads (real estate agencies)- Issuing offers for new clients- Creating and Managing CRM database- Creating and Managing the company's dashboards

Wallonie

- Boosting sales into Mediamarkt & Fnac's shops- Doing some demonstrations for Microsoft's products

Exeter, Royaume-Uni

(Maistro = ex blur Group)In this role I worked closely with the digital marketing team to achieve acquisition targets. My responsibilities included:- Helping to grow Maistro's Expert community- Providing feedbacks to Experts about their pitches- Engaging with leads through social media channels- Being a champion of LinkedIn and Google+- Sharing blur content as part of our content strategy- Participating in our social media strategy- Ad-hoc market research

Exeter, Royaume-Uni

Maistro (ex blur Group) is a 21st Century creative tech company that's built the Global Services Exchange to change the way business buys services. Working for Maistro means you'll be part of a business that celebrates individuality, change, creativity, global reach and diversity.Role included: - Pitching stories- Distributing press releases- Writing and editing case studies, articles, and opinion pieces - Handling media queries and connecting with journalists- Tracking media coverage- Tracking tech industry developments - Managing corporate PR via social media: Facebook, LinkedIn, Twitter

Exeter, Royaume-Uni

- Market Research- Prospect Research- Managing database

Louvain-La-Neuve

- Prospect Research- Creating and managing CRM database for sellers

Louvain-La-Neuve

IBA develops, manufactures and supports medical devices and software solutions for cancer treatment by proton beam therapy, for cancer diagnosis and for patient quality assurance (Dosimetry). In addition, the company partners with healthcare leaders to provide cancer clinics and academic health centers with a fully-integrated approach of the patient flow.- Integration into the marketing team to achieve daily tasks for the proton therapy department of IBA- Implementing a project to improve internal communication within the proton therapy department- Creating visual sales presentations in collaboration with the sales team- Working on an internal campaign in collaboration with the communication corporate team to enhance knowledge of the IBA’s business- Creating and managing channels about “IBA’s Proton Therapy” on socials networks (Youtube, Facebook, Viméo, Dailymotion)

Master'S Degree, Business Administration And Management, General

Options: - Strategic Marketing - Special Issues Marketing - Human Resources & Organizations Master Thesis: Creation of a communication.

Bachelor'S Degree, Economics And Management

Minor : Management

Cess, Option Mathématiques / Sciences

Cesi, Option Mathématiques / Latin