Dex Smith Email & Phone Number

San Francisco, CA, US

Leading a global experience design team responsible for amazing Design & Make solutions such as Fusion, Inventor, and Tinkercad. #makeanything

Pro bono and for-hire consulting to help business leaders and their teams craft winning product and design strategies to delight customers, beat competitors, and drive business results.

Seattle, Washington, US

Led an amazing team of product managers and designers to discover, invent, and design the future of Rad e-bikes, accessories, and connected solutions.

Seattle, Washington, US

Led a talented design, packaging, and product conent organization as we define the future of e-bike experiences.

Palo Alto, CA, US

Led an amazing international design organization that delivered completely reimagined user experiences across HP’s multibillion-dollar consumer print business (Tango, Sprocket, ENVY, Deskjet and Officejet brands). Directed a radical shift to a Mobile First design ethos across the entire consumer journey, driving continuity across all digital and physical.

Palo Alto, CA, US

Integrated strategies and product plans across services platforms for small business workflow, cloud-based content management, and IoT device management. Unified platform design systems and Ux architecture. Streamlined resource utilization and planning, improving organizational velocity for digital programs. Delivered 3x improvement in user engagement.

Volunteered with a world class team working on eVaro, which proved to be a top contender in the Automotive X-Prize in 2010. Developed driver experience and touchscreen dashboard UI concepts. eVaro is an inline hybrid vehicle reaching greater than 200 MPGe.

American Fork, UT, US

Managed the Cx and conversation strategy and tactics for a direct-to-consumer SaaS offering targeted at small businesses. Tripled sitewide conversion rates, from 2% to 6%, and achieved a 4x improvement in repeat purchases (customer loyalty) through analytics-based optimization of features, visitor flow, and marketing communications. Worked closely with CRM.

Palo Alto, CA, US

Co-authored the business plan for a startup business unit focused on a portfolio of home electronics offerings and direct-to-consumer entertainment and smart home services. Delivered an award-winning whole-home design system, platform model, and roadmap spanning TVs, projectors, media hubs, accessories, and a collection of unique digital.

Palo Alto, CA, US

Catalyzed unprecedented cross-business collaboration on North Star visions, Ux roadmaps, and portfolio plans spanning five multibillion-dollar business units. Established alignment and commitment among business unit SVPs and CTOs to codevelop cross-business offerings. Earned CEO sponsorship through successful execution and big deal wins based on our.

Palo Alto, CA, US

Developed the service design approach and Ux architecture for HP’s first consumer photo ecosystem, integrating digital cameras, photo printers, scanners, web storage service, and creative software. Elevated Photosmart brand awareness and value. Drove simplifications in the portfolio. Pioneered Ux Architecture as an HP job category.

Palo Alto, CA, US

Managed business unit strategic planning, product roadmap & definition, and outbound marketing for HP Instant Delivery, an unattended home print subscription service. Captured and synthesized customer insights to inform marketing, CRM, and strategic alliance activities, resulting in significant customer acquisition and retention. Doubled active monthly.

Master Of Business Administration - Mba, Marketing & Business Strategy

Non-Degree Certificates, Hci Principles, Designing The User Interface

Bachelor Of Science - Bs, Technical Journalism With A Minor In Computer & Electrical Engineering